Prose was recently featured in Filestage, where Justin Belmont, Founder & CEO, shared his expert predictions on the future of AI use in creative agencies and the legal and ethical considerations agencies must address with the upcoming EU AI Act.
Here’s what Justin had to say:
Agencies need a clear, ethical strategy on AI use
Topic: The ethical use of AI in creative agencies
Quote: "The EU AI Act is a wake-up call for agencies- it’s no longer enough to dabble in AI; you need a clear, ethical strategy."
As AI continues to reshape the creative industry, agencies are now being urged to implement clear, human-centered policies around AI use, especially in the context of copyright protection and client trust. Justin emphasizes the importance of a “human-first” approach, where all AI-generated content undergoes a comprehensive human vetting process before being delivered to clients.
You can read the full article here.
Why ethics matter in the evolving use of AI tools
As AI becomes more prevalent in creative agencies, ensuring ethical use has never been more crucial. Agencies must balance client expectations for faster turnarounds with the need to protect intellectual property and maintain trust. By adopting clear AI strategies and prioritizing human oversight, agencies can ensure both legal compliance and the preservation of their relationships with clients.
Key takeaways:
- Ethical AI use is non-negotiable: With regulations like the EU AI Act on the horizon, agencies must adopt human-first policies to ensure the content they produce is both legally sound and trustworthy.
- Human oversight is key: AI should be seen as a tool that enhances creativity, not replaces it. A clear strategy that incorporates human vetting helps avoid potential copyright issues and maintains the integrity of creative work.
Bonus feature: Tips for ethical AI use in creative agencies
Here are three actionable tips for agencies to ensure ethical AI use:
Implement a human-first approach: Before delivering AI-generated content to clients, make sure it undergoes a thorough human review to ensure it meets the ethical and legal standards you promise.
Stay updated on legislation: Keep a close eye on evolving laws like the EU AI Act, which will significantly impact how you use AI in your agency. This helps avoid future legal complications.
Build transparency with clients: Be open about your AI use. Clients will appreciate knowing how and where AI is being integrated into the creative process, which will help build trust and maintain strong relationships.
Industry Insight
Agencies that actively embrace ethical AI use are more likely to cultivate long-term client relationships, as transparency and legal protection are essential in a world where AI-generated content is becoming increasingly common. A proactive, ethical approach can set your agency apart from the competition and position you as a leader in responsible AI use.
Ready to take a stand on AI ethics in your agency?
Prose works with agencies to develop clear, human-first strategies for AI implementation, ensuring both legal protection and client trust. Reach out to learn more about how we can help you navigate the evolving AI landscape. Visit us at prosemedia.com.
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