Prose was recently featured in Automotive News and Transit Tomorrow, where Justin Belmont, Founder & CEO, shared perspectives on the future of automotive marketing, dealership development, and research and development (R&D) investments. As the industry pivots toward electric vehicles (EVs), digital-first showrooms, and autonomous logistics, Justin highlights how forward-thinking strategies can position brands at the forefront of change.
Here’s what Justin had to say:
Make battery innovation a top R&D priority
Topic: EV success hinges on solving the battery challenge.
Quote: "I'd ask automakers to double down on battery technology for EVs. Faster charging, longer range, and lower costs are the trifecta that'll make electric vehicles mainstream. Right now, range anxiety and charging infrastructure are holding back adoption. Cracking the battery code not only future-proofs the industry but also helps tackle the climate crisis. It's the key to making EVs accessible, practical, and the no-brainer choice for consumers."
You can read the full article here.
Plan for the bumpy rollout of autonomous delivery
Topic: Autonomous vehicles promise efficiency but need strategic rollout plans.
Quote: "Autonomous vehicles for delivery are a game-changer, but they’re not a perfect fix. The biggest benefit? Cost savings and efficiency—no driver wages, no breaks, just nonstop deliveries. It could slash last-mile delivery costs and make logistics way more predictable. The drawback? Regulation and real-world obstacles. Cities aren’t built for self-driving fleets yet, and issues like pedestrian safety, liability, and tech failures could slow down adoption. Until the kinks are ironed out, expect a bumpy road—literally and legally."
You can read the full article here.
Rethink the dealership experience with a hybrid model
Topic: Combine digital tools with in-person value to meet customer expectations.
Quote: "The future of car dealerships is going hybrid—physical spaces won't disappear, but they'll shrink as online car buying takes over. Customers want the convenience of researching, comparing, and even completing purchases online, but many still value a test drive or in-person consultation. To adapt, dealerships need to double down on digital: seamless websites, virtual showrooms, and personalized online experiences. Think Amazon, but for cars. At the same time, the in-person side should evolve into more of an experience—less haggling, more hands-on help. The key? Meet customers where they are, whether that's online, in-store, or somewhere in between."
You can read the full article here.
Why future-facing strategies matter in dealership development
The automotive landscape is shifting quickly, from electric innovation to digital disruption to AI-powered delivery. Dealerships that invest now in hybrid sales models, emerging technologies, and seamless customer experiences will lead the next era of growth.
Common challenges for the industry:
- Lagging R&D in key EV technologies like batteries and charging
- Uncertainty around autonomous vehicle rollout and regulations
- Outdated dealership models that don’t meet digital consumer expectations
Bonus feature: 3 ways to drive dealership growth with forward-thinking strategies
At Prose, we help automotive clients future-proof their marketing and operations by aligning cutting-edge technology with authentic storytelling. As the industry evolves, the most successful dealerships will be those that embrace innovation while building lasting customer trust. Here’s how to lead the way:
1. Invest in smart R&D storytelling: Communicate your innovation roadmap, especially around EVs and sustainability, to inspire trust and attract attention.
2. Launch a hybrid digital/in-store journey: Use online configurators, AR showrooms, and personalized e-commerce tools to complement your in-person experience.
3. Address new tech transparently: Whether it’s AVs or EVs, help consumers navigate the unknown with clear messaging, real-world examples, and trust-first marketing.
The automotive landscape is shifting fast. Dealerships that evolve from transactional sellers to strategic partners in mobility will be the ones that thrive. With the right mix of innovation, personalization, and authenticity, you won’t just sell more, you’ll lead the market.
Ready to evolve your strategy?
At Prose, we partner with brands ready to lead the future of mobility. From dealership digitalization to R&D communications, our storytelling drives impact. Let’s talk.
