Justin Belmont, CEO & Founder of Prose Media, recently weighed in on Campaign Cleaner to discuss one of the most overlooked—and costly—errors in email marketing. In an environment where every pixel and character matters, testing your campaigns before they go live is essential.
Here’s what Justin shared:
Always preview before you hit send
Topic: Why email testing is non-negotiable.
Quote: “Biggest mistake? Sending an email blast without testing it first. Thought everything looked perfect—then boom, broken formatting, missing images, and a subject line that got cut off on mobile. Lesson learned: always send a test email to yourself first. Check it on desktop, mobile, and different email clients because what looks good in the editor can go sideways real fast. One bad email won't kill your brand, but it'll make you look sloppy. Now, I triple-check everything—because nobody wants to be the person who sends out an email with '[FIRST NAME]' instead of an actual name.”
You can read the full article here.
Why your email’s first impression could be its last
In the fast-paced world of digital marketing, emails are often your brand’s first point of contact. One mistake, like broken formatting or a placeholder name, can hurt your credibility. Justin’s insight drives home a simple but powerful rule: test before you send.
- What you see in your editor isn’t what everyone sees: Different devices and platforms display emails in different ways.
- A sloppy email hurts your reputation: Even small errors can make your brand seem unprofessional.
- Testing saves more than face—it saves conversions: Clean, reliable formatting builds trust and improves engagement.
Email campaign tips to boost reliability and results:
1. Send test emails to multiple platforms: Check across desktop and mobile, especially in Gmail, Outlook, and Apple Mail.
2. Preview subject lines on mobile: Make sure your headline doesn’t get cut off where it matters most.
3. Check all personalization tokens: Never let “[FIRST NAME]” be the first thing your audience sees.
Want your emails to be polished, powerful, and mistake-free?
At Prose Media, we blend persuasive copy with sharp execution, so every campaign builds trust and drives results. Let us help you avoid the small errors that create big setbacks. Get in touch today.
