Justin Belmont, CEO & Founder of Prose, was recently featured in Thanet Creative and Featured, where he shared insights on writing and content marketing strategies. These articles dive into essential lessons on rewriting, building a strong brand voice, and prioritizing consistency for long-term marketing success. Belmont’s perspective highlights the power of refining content and showing up consistently to drive growth.
Here’s what Justin had to say:
Prioritize consistency over chasing virality
Topic: Content marketing relies on consistency to increase organic traffic and success
Quote: “Consistency beats virality. Too many brands chase the next big hit, but the real game-changer is showing up—week after week—with high-quality, value-packed content. At Prose, we focus on creating evergreen content that answers real customer questions. One of our best-performing pieces was a deep-dive guide on AI marketing, optimized for search intent. We didn’t just publish and pray—we updated it regularly, repurposed it into LinkedIn posts and email snippets, and built internal links around it. The result? An increase in organic traffic over six months. The takeaway: Treat content like an asset, not a one-and-done post.”
You can read the full article here.
Develop a strong brand persona and playbook
Topic: Establishing a consistent brand voice builds recognition and trust
Quote: “Know who you are—and who you aren’t. A strong brand voice isn’t just about what you say, it’s about how you say it. Are you bold and witty? Warm and conversational? Sharp and authoritative? Lock that in, and stay consistent across everything—social, blogs, emails, even error messages. The trick? Create a brand voice cheat sheet with key traits, dos and don’ts, and real-world examples. And read your content out loud—if it doesn’t sound like you, rewrite it. The goal is for someone to recognize your brand’s voice even without a logo.”
You can read the full article here.
Embrace rewriting and editing
Topic: The magic of writing lies in the editing process
Quote: “The biggest lesson? Writing is rewriting. I used to think the first draft had to be perfect, but it’s really just the raw material you shape into something great. The magic happens in the edits—cutting fluff, tightening sentences, and finding the heart of the story.
My advice to aspiring authors: don’t obsess over getting it right the first time. Just get the words down, even if they’re messy. Progress beats perfection, and clarity comes with the grind.”
You can read the full article here.
Why writing and content marketing consistency matters
In the world of content marketing, creating standout material isn’t about chasing fleeting trends—it’s about committing to quality and consistency. Brands that build a clear, recognizable voice and regularly refine their content enjoy better audience trust and long-term results.
Key strategies for improving content effectiveness:
- Prioritize evergreen content: Create resources that remain valuable over time and update them regularly to maintain relevance.
- Build a recognizable voice: Consistent tone and messaging make your brand instantly recognizable, fostering trust and loyalty.
- Refine through rewriting: Strong content comes from sharp editing—cut the fluff, clarify the message, and deliver value.
Bonus feature: Tips for strengthening your content marketing strategy
At Prose, we know that impactful content marketing comes from dedication and refinement. Here are three actionable tips to help you enhance your content marketing efforts:
- Create a content refresh plan: Don’t let your best-performing content go stale. Regularly revisit and update older articles to keep them relevant and ranking.
- Leverage multichannel distribution: Repurpose blog posts into social media content, newsletters, and video snippets to expand reach.
- Use data to guide content decisions: Analyze performance metrics (e.g., traffic, time on page, and conversion rates) to identify winning content types and formats.
Ready to elevate your content marketing strategy?
Prose specializes in helping businesses create and refine content that drives results. Whether you need support with brand voice development, content refresh strategies, or multichannel distribution, we’re here to help. Reach out to us today at prosemedia.com.
.webp)
.jpg)
.webp)
.webp)
.webp)
