Justin Belmont, CEO & Founder of Prose Media, was recently featured in Brand Awareness.io, Forbes, and Featured to share practical insights on maintaining consistency in brand messaging. From startups to established companies, a strong, recognizable voice helps build trust and familiarity across every touchpoint, without sounding robotic or generic.
Here’s what Justin shared:
Audit your platforms regularly to stay on-brand
Topic: Using audits and style guides to ensure message consistency.
Quote: “To keep brand messaging consistent, we live by one golden rule: a killer brand style guide. It’s our Bible for tone, voice, visuals, and even how we talk about our products. One strategy that works? Regular audits. We’ll comb through platforms to spot anything off-brand and tweak it ASAP. Consistency isn’t about being robotic; it’s about making sure your audience instantly knows it’s you—no matter where they find you.”
You can read the full article here.
Build your voice around your audience’s expectations
Topic: Creating brand voice by understanding your audience.
Quote: “Understand your target audience and build your voice from there. Figure out what they are expecting and how you can go about exceeding those expectations. How are competitors missing the mark when they try to reach this audience, and how are you going to be different? Once you can answer these questions, a clear brand voice will emerge.”
You can read the full article here.
Create a brand persona and a cheat sheet to guide all content
Topic: Using voice playbooks to establish consistency across platforms.
Quote: “Know who you are—and who you aren’t. A strong brand voice isn’t just about what you say; it’s about how you say it. The trick? Create a brand voice cheat sheet with key traits, dos and don’ts, and real-world examples. And read your content out loud—if it doesn’t sound like you, rewrite it. The goal is for someone to recognize your brand’s voice even without a logo.”
You can read the full article here.
Key takeaways for building brand voice consistency
Consistency in messaging does more than reinforce your marketing, it anchors your brand’s identity. Whether you’re refining a startup’s tone or auditing an enterprise brand, these expert insights show how to align your voice with your values and your audience.
- Start with a clear voice guide: Define how your brand should sound and provide specific dos and don’ts. Then apply it everywhere—from blog posts to customer support scripts.
- Know your audience better than your competitors do: A brand voice built on deep audience understanding is more likely to resonate, differentiate, and connect.
- Audit content regularly: Even well-established brands can drift. Frequent reviews help catch inconsistencies before they erode trust.
Actionable tips to implement today:
1. Create or update your brand voice playbook: Include traits, tone guidelines, and example phrases that reflect your brand personality.
2. Perform a cross-channel audit: Review your content across platforms and flag anything that feels off-brand. Bring everything back into alignment.
3. Practice your voice out loud: Whether it’s an email or Instagram caption, reading it aloud can reveal whether it truly reflects your brand’s vibe.
Want a brand voice your audience can instantly recognize?
At Prose Media, we specialize in helping brands find and keep their voice. Let us help you craft messaging that sounds like you, everywhere it’s heard. Get started here.
