Prose was recently featured in Freeduhm, where Justin Belmont, Founder & CEO, shared insights on how accessible, independent tools are transforming both the music and film industries. This article dives into the rise of self-sufficient creators and how traditional institutions, from record labels to major film studios, are adapting. Justin’s perspective highlights the importance of authenticity, agility, and platform-style innovation in today’s creative landscape.
Here’s what Justin had to say:
Independent platforms are setting the standard for flexibility and creative control
Topic: How the music industry is responding to independent creators
Quote: "Major labels are now trying to become more like the platforms that indie artists rely on."
You can read the full article here.
Storytelling and audience connection are more powerful than production budgets
Topic: How indie filmmakers are redefining success in film
Quote: "Independent filmmakers are redefining success by focusing on authenticity and audience connection over box office numbers."
You can read the full article here.
Why accessibility in music matters and how to implement it
Digital platforms have redefined what it means to be a successful artist, enabling musicians to produce, distribute, and promote their work independently. Labels that once served as gatekeepers now face pressure to match the speed, personalization, and freedom that platforms like TikTok and SoundCloud already provide.
- Independent creators now expect transparency, flexibility, and data-driven services.
- Labels must evolve to remain relevant in an ecosystem driven by creator autonomy.
Why accessibility in film matters and how to implement it
The ability to produce and distribute films without traditional studio backing has led to a renaissance in independent cinema. Indie filmmakers are using low-cost tools, crowdfunding, and streaming platforms to get their stories in front of audiences who value originality over scale.
- Authentic, character-driven content is outperforming formulaic blockbusters in niche markets.
- Distribution is no longer limited by geography or studio approval.
Bonus feature: Taking creator-first access even further
At Prose, we believe in taking the rise of independent tools even further. Here are four actionable tips to help you navigate and succeed in this creator-driven world:
1. Build community into your product or platform: Creators thrive when they can connect with fans and peers. Offer discussion spaces, interactive content, or live engagement tools to keep audiences coming back.
2. Think modular and mobile-first: Creators and consumers are often multitasking and on the go. Ensure your tools, courses, or content are broken down into digestible, mobile-optimized formats.
3. Prioritize transparency and control: Whether it's pricing, analytics, or creative rights, transparency wins trust. Give creators visibility into performance and control over their content.
4. Support storytelling, not just scale: Help creators tell great stories. Offer brand-building resources, editorial guidance, and marketing strategies that amplify personal voice over polish.
Ultimately, the shift toward independence in music and film is about empowerment. As tools become more accessible, the balance of power is shifting from institutions to individuals. Success is now measured by connection, not convention. Whether you're a brand, a platform, or a creative entrepreneur, embracing this evolution is key to staying relevant and inspiring meaningful work that resonates.
Ready to explore more?
Prose specializes in helping businesses support independent creators, align marketing with creative vision, and build standout campaigns that resonate. Reach out to us today to see how we can elevate your strategy. Contact us at prosemedia.com.
