Prose was recently featured in Marketer Magazine and Marketer Interview, where Justin Belmont, CEO & Founder, shared insights on leveraging data-driven strategies to analyze and enhance marketing performance. These articles explore the importance of tracking user-generated content (UGC) engagement and optimizing affiliate marketing programs through automation and real-time analytics.
Here’s what Justin had to say:
Use UGC metrics to measure engagement and conversions
Topic: Tracking UGC time on page to measure engagement and drive business growth
Quote: “Tracking UGC performance is all about engagement—if people aren't interacting, it's just noise. The top metric? Conversion rate. Likes and shares are nice, but if UGC isn't driving actual sales, it's not doing its job. We use UTM tracking to see how specific user-generated posts impact traffic and conversions. If a customer video boosts click-through rates or leads to more sign-ups, we double down on that type of content. Another killer metric? Time on page. When UGC is embedded on a site, like testimonials or social feeds, longer session times mean it's holding attention and building trust. Bottom line: the best UGC isn't just viral—it moves people to take action.”
You can read the full article here.
Automate affiliate management to streamline performance tracking
Topic: Refersion automates payments and tracks performance to improve efficiency of affiliate marketing strategy
Quote: “Refersion is a solid pick for managing affiliate payouts and tracking performance without the usual hassles. It automates commission payments, so you’re not stuck crunching numbers or manually sending payouts. The real-time analytics let you see which affiliates are driving actual results, not just clicks, so you can double down on what’s working. Plus, it integrates smoothly with e-commerce platforms, like Shopify and WooCommerce, making setup a breeze. If you want to scale an affiliate program without getting buried in admin work, Refersion keeps it simple.”
You can read the full article here.
Why data-driven marketing performance matters and how to implement it
In today’s marketing landscape, data is the key to unlocking growth. By tracking UGC performance metrics and automating affiliate management, brands can optimize their strategies, reduce inefficiencies, and drive better results.
Key strategies for improving marketing performance:
- Use UTM tracking for UGC: Monitor how specific user-generated posts impact conversions, then scale what works.
- Automate affiliate payouts: Streamline operations by using tools like Refersion to manage payments and track results in real-time.
- Focus on actionable metrics: Go beyond surface-level engagement metrics (likes and shares) to track conversion rates, session duration, and direct revenue impact.
Bonus feature: Tips for optimizing marketing performance tracking
At Prose, we believe that performance tracking is essential for refining your marketing strategy and driving better results. Here are three actionable tips to enhance your tracking efforts:
- Combine qualitative and quantitative insights: Don’t just rely on raw data—analyze customer feedback alongside performance metrics to get a more complete picture of what’s working.
- Set clear KPIs for UGC and affiliates: Define specific goals (e.g., lead generation, sales, or retention) and measure content and affiliate impact against these objectives.
- Leverage real-time analytics: Use real-time data to quickly identify top-performing content and affiliates, allowing you to iterate and optimize as you go.
By strengthening your performance tracking strategies, you can make more informed, data-driven marketing decisions that lead to measurable growth.
Ready to elevate your marketing performance?
Prose specializes in helping businesses implement data-driven strategies to maximize marketing performance. Reach out to us today to see how we can help you optimize your campaigns. Contact us at prosemedia.com.
