Justin Belmont, CEO & Founder of Prose Media, was featured in Public Relations Advice, Brand Awareness.io, and Featured, sharing his expertise on how to stand out in a crowded marketplace. From owning a bold, contrarian stance to creating consistent messaging across channels, these insights provide actionable strategies to differentiate your brand and resonate with your audience.
Here’s what Justin shared:
Use a brand voice playbook to stay consistent
Topic: Ensuring your message is consistent across platforms while adapting to each channel.
Quote: “Keep your message tight, but flex the delivery. One trick we swear by? A brand voice playbook—a cheat sheet that locks in your tone, key messages, and personality so you sound like you everywhere. Same voice, different vibe. A killer LinkedIn post might turn into a snappy tweet or a deep-dive blog, but the energy stays the same. The biggest mistake? Copy-pasting the same thing everywhere—each platform has its own rhythm.”
You can read the full article here.
Own a bold, contrarian stance for differentiation
Topic: Using bold, opinionated branding to stand out from competitors.
Quote: “One of the best ways we've helped clients stand out in crowded markets is by owning a bold, contrarian stance. Instead of blending in with the usual industry jargon, we help brands take a clear, opinionated position—whether it's calling out outdated practices, challenging assumptions, or championing a fresh perspective. The result? Instant credibility, more trust, and a brand voice that actually stood out. Safe is forgettable—different wins.”
You can read the full article here.
Use flexibility as a differentiator in a rigid market
Topic: How flexibility can be your superpower in brand differentiation.
Quote: “We stood out by leaning hard into flexibility—offering top-tier marketing pros on demand, no long-term commitments required. While competitors pushed rigid contracts and one-size-fits-all solutions, we made ‘get results without the risks’ our mantra. Flexibility isn’t just a perk; it’s our superpower.”
You can read the full article here.
Key takeaways for differentiating your brand
The biggest takeaway from these quotes is the importance of standing out by crafting a unique, authentic brand. Here are three strategies to help you achieve true differentiation:
- Create consistency across platforms: Use a brand voice playbook to ensure your message is recognizable no matter where your audience engages with you. Consistency builds trust and brand recognition.
- Take a bold, contrarian stance: Don’t shy away from challenging norms or positioning your brand in a way that resonates with customers seeking something fresh. A strong opinion can make your brand memorable.
- Leverage flexibility: Offer flexibility where others offer rigidity. Being adaptable and offering unique solutions, such as on-demand services, can set your brand apart from the competition.
Actionable tips to implement today:
1. Build your brand voice playbook: Craft a document that outlines your tone, values, and core messages. Adapt your content to suit different platforms while maintaining consistency in your messaging.
2. Own your uniqueness: Don’t be afraid to be bold in your messaging. Take a clear position on issues that matter to your target audience and let that drive your brand's voice.
3. Offer flexibility: Emphasize your ability to offer agile solutions without locking clients into long-term commitments. Highlight how flexibility can solve their pain points.
Ready to stand out?
Want to differentiate your brand and attract the right clients? Visit prosemedia.com for personalized strategies to build a memorable brand.
