Prose was recently featured in Restaurant News and Marketer Magazine, where Justin Belmont, Founder & CEO, shared his expert insights on how to effectively leverage social media and visual search technologies to boost restaurant traffic. These articles dive into the strategies and tools that are transforming the way restaurants attract and engage customers online.
Here’s what Justin had to say:
Create buzz and urgency through social media engagement.
Topic: How interactive campaigns boost foot traffic.
Quote: “FOMO marketing all day. We've helped casual dining spots blow up by making their food look so good online that people feel like they're missing out if they don't show up. Drool-worthy food photos, behind-the-scenes kitchen clips, and limited-time menu drops create hype that turns into foot traffic. Best tip? Make it interactive. Polls on new flavors, giveaways for tagging friends, and reposting customer content make people feel involved. When your social feed feels like a party, people don't just follow—they show up.”
You can read the full article here.
Enhance the dining experience with visual search technologies.
Topic: How visual search drives food discovery and ordering.
Quote: “Imagine craving a dish but having no idea what it's called—visual search fixes that. Snap a pic of a meal, and boom, the app pulls up restaurants nearby that serve it. No more awkwardly googling 'noodles in spicy red sauce with peanuts.' For food delivery, it's a game-changer. Users can upload a photo of something they saw on social media, and the app matches it to actual menu items they can order. Less scrolling, more eating. It turns 'that looks good' into 'I'm ordering that' in seconds, making the whole experience seamless and way more fun.”
You can read the full article here.
Why leveraging social media and visual search matters, and how to implement it
Social media and visual search technologies are powerful tools that can increase your restaurant's visibility and customer engagement. By tapping into interactive campaigns and enhancing discovery with tech, restaurants can turn online interactions into in-person visits.
- Create excitement and exclusivity: Use social media to generate excitement around new menu items or limited-time offers. Polls, contests, and reposting customer content can make your feed more interactive and engaging.
- Make food discovery easier: Integrate visual search into your restaurant’s food discovery or ordering process. Encourage customers to upload photos of meals they love to instantly find your menu items, making their journey from craving to order seamless.
- Build community: Social media should be a space for your customers to feel involved. Engage them with fun, interactive content that not only showcases your food but makes them feel like they’re part of your restaurant’s story.
Bonus feature: Why social media and visual search are game-changers for restaurants
The integration of these technologies is transforming how restaurants connect with their customers. Social media can make your restaurant feel alive and exciting, while visual search reduces friction in the customer journey, turning online cravings into orders in seconds.
- Harness the power of images: People connect with visuals—take advantage of beautiful food photography and engaging behind-the-scenes content.
- Embrace customer-driven content: Use user-generated content (UGC) to build trust and authenticity around your brand.
- Adopt visual search tools: Make it easier for customers to find your restaurant by implementing visual search technology in your app or website. This makes discovering new dishes fun and frictionless.
Ready to boost your restaurant’s presence?
Prose helps restaurants enhance their marketing strategies with expert content and tech-driven solutions. Reach out to us at prosemedia.com for more information.
