Prose was recently featured in Freeduhm, where Justin Belmont, Founder & CEO, shared insights on the evolving impact of social media on entertainment. This article dives into how online platforms have disrupted traditional systems of recognition and access in both the film and music industries, and Justin’s perspective highlights how these digital shifts are creating new pathways for influence and discovery.
Here’s what Justin had to say:
Use social media as a tool for discovery, not control.
Topic: Film critics are no longer gatekeepers, but trusted curators.
Quote: "Film critics' role has evolved from gatekeepers to curators, guiding audiences through a sea of content rather than dictating what to watch."
You can read the full article here.
Build an audience before industry validation.
Topic: Social media gives emerging artists global reach—no label required.
Quote: "Social media has leveled the playing field, allowing emerging artists to reach global audiences without the backing of major labels."
You can read the full article here.
Why social media’s impact on entertainment matters and how to implement it
Social media has democratized access to influence and visibility in the film and music industries. Critics are no longer the sole tastemakers, and artists no longer need institutional backing to build a loyal fanbase or go viral. This shift has created new opportunities and challenges for creators and curators alike.
- Content discovery now happens organically and virally through algorithms and communities.
- Success is no longer only measured by traditional benchmarks, like box office sales or record deals.
Bonus feature: How to thrive in the age of social-driven entertainment
At Prose, we believe in helping brands and creators tap into this shifting landscape with clarity and strategy. Here are four ways to use social media to your advantage:
1. Prioritize community-building: Engage with niche audiences on platforms like Letterboxd or TikTok to build authentic followings.
2. Embrace curation over control: Whether you’re a critic or an artist, help your audience navigate, not dominate, the content ecosystem.
3. Leverage storytelling tools: Use short-form video, behind-the-scenes content, and interactive features to deepen fan engagement.
4. Track and adapt to trends: Stay nimble because platform algorithms and user behavior evolve quickly.
As social media continues to rewrite the rules of influence, creators who adapt with authenticity and strategic intention will have the edge. This new landscape values participation over perfection, and offers unprecedented access to global audiences for those willing to show up consistently.
Ready to explore more?
Prose specializes in helping businesses and creatives navigate the intersection of storytelling, strategy, and digital influence. Reach out to us today to see how we can elevate your next campaign. Contact us at prosemedia.com.
