Prose was recently featured in Manufacturing Advice, where Justin Belmont, CEO & Founder, discussed how manufacturers can overcome one of their biggest challenges—finding and keeping skilled workers. In a competitive labor market, companies need to think beyond traditional hiring models and get creative with how they build strong, adaptable teams.
Here’s what Justin had to say:
Embrace flexible hiring models to stay competitive
Topic: Utilize fractional marketing professionals
Quote: "One strategy that's worked well for attracting and retaining skilled labor in manufacturing, especially when it comes to marketing, is using fractional marketing professionals. By bringing in experienced freelancers for specific marketing needs, like content creation or digital strategy, manufacturers can tap into top talent without the long-term commitment of hiring full-time employees. It also allows for flexibility, so when demand changes, the team can scale up or down easily. My advice to other manufacturers struggling with this? Don't be afraid to look outside traditional hiring models. Fractional workers bring fresh perspectives and deep expertise, helping you stay competitive and agile in a fast-moving market."
You can read the full article here.
Why flexible talent models matter in manufacturing
In today’s fast-evolving manufacturing landscape, workforce agility is essential. Leading companies are:
- Hiring fractional professionals to fill skill gaps on demand
- Avoiding the overhead and rigidity of traditional staffing models
- Gaining access to niche expertise without long-term commitments
This approach not only brings fresh thinking but also ensures your team can pivot quickly as market needs shift.
Bonus feature: Retention requires adaptability
The future of manufacturing work is flexible. Manufacturers that prioritize adaptability in who they hire, how they work, and how they structure teams are better positioned to retain high-performing talent. Flexibility doesn’t mean sacrificing quality; it means building a smarter, more resilient workforce that’s aligned with business goals.
Need help showcasing your team’s innovation and agility?
At Prose, we help manufacturers communicate the value of their people, processes, and performance. From recruitment messaging to thought leadership content, we’ll help you attract the talent you need and tell the story that sets your brand apart. Learn more at prosemedia.com.
