Justin Belmont, CEO & Founder of Prose Media, recently spoke with Brand Awareness.io about what it really takes to scale a brand across borders. As more companies expand internationally, the need to localize without losing brand identity becomes critical. In this feature, Justin shares the secret to building resonance across cultures while staying true to your brand’s core.
Here’s what he had to say:
Adapt without losing your essence
Topic: Adjusting brand strategy for global relevance.
Quote: “Brand strategy in a globalized market is all about striking the right balance between consistency and adaptability. You want your brand's core message to stay the same, but it's crucial to tweak your approach for local cultures and languages. For example, we focus on understanding local values, customs, and even humor to make sure our messaging feels authentic and relevant. Language matters, but tone and context are just as important. It's not just about translation—it’s about localization. The key is research, flexibility, and making sure your brand speaks to people, not at them, in a way that feels natural to their culture.”
You can read the full article here.
Global reach demands local sensitivity
Expanding into global markets means more than running the same campaign in multiple languages. Justin’s insights remind us that authenticity, not just accuracy, wins audiences abroad. Brands that succeed globally are those that listen deeply, research thoroughly, and adapt respectfully.
- Core values should stay consistent: Your mission and brand voice should feel familiar in every market.
- Localization goes beyond translation: Tone, imagery, and timing must all reflect cultural norms.
- Empathy is your competitive edge: Understanding local humor, customs, and pain points makes your message resonate.
Practical tips for global brand success:
1. Start with audience research: Don’t assume cultural values—ask, observe, and learn.
2. Invest in true localization: Work with native speakers and regional experts to ensure relevance.
3. Flex your messaging: Keep your brand’s message steady, but tailor the tone and storytelling for each region.
Ready to go global without losing your voice?
At Prose Media, we help brands grow internationally with smart, sensitive messaging strategies that honor both the big picture and local detail. Let's build your next campaign. Reach out today.
