Prose was recently featured in E-Commerce News, where Justin Belmont, CEO & Founder, shared expert tips on how brands can personalize the e-commerce experience to build loyalty and boost conversions. From customer service gestures to dynamic marketing tactics, the key takeaway is clear: personalization isn't just nice to have, it’s a must.
Here’s what Justin had to say:
Customer service becomes unforgettable when it’s personal
Topic: Build customer loyalty by making people feel like more than a transaction.
Quote: “One tip? Make the shopping experience personal and make your customers feel valued. Simple things like sending a handwritten thank-you note or offering a quick follow-up to ensure they're satisfied can go a long way. People remember when you go the extra mile. For example, we had a customer who ordered a product that got delayed in transit. Instead of just apologizing, we sent them a replacement product and included a discount code for their next purchase. We also threw in a small bonus item as a thank you for their patience. The result? They didn't just stick around—they became one of our most loyal customers, telling all their friends about the great service. It's all about making sure your customers feel like they matter.”
You can read the full article here.
Hyper-relevant marketing turns browsers into buyers
Topic: Convert more shoppers by customizing their path to purchase.
Quote: “Dynamic email + ad retargeting based on customer behavior. We've helped ecomm brands personalize the shopping experience by tracking what customers browse, abandon in their carts, or buy, then hitting them with hyper-relevant content. If someone checks out a product but bounces, they get a targeted email or ad featuring that exact item, maybe with a limited-time discount or glowing customer reviews. The impact? Higher conversion rates and fewer lost sales. Instead of blasting the same promos to everyone, we make the experience feel tailored, like the brand knows what the customer wants. When marketing feels personal, people pay attention—and they buy.”
You can read the full article here.
Why personalization is the future of e-commerce
Today’s consumers expect e-commerce experiences that mirror the attention they’d receive in a high-end boutique: thoughtful, intuitive, and customized to their needs. At Prose, we help brands make personalization a seamless part of the customer journey, without losing scalability.
Common e-commerce gaps:
- One-size-fits-all emails and ads
- Missed opportunities to turn problems into loyalty moments
- Poor retention due to a lack of follow-up and personalization
Bonus feature: 3 ways Prose helps e-commerce brands personalize at scale
In e-commerce, personalization is a necessity. At Prose, we help brands move beyond generic messaging to create content that truly connects. With the right systems and storytelling, it's possible to deliver personalized experiences at scale, without losing the human touch. Here’s how we do it:
- Customize content for each stage of the customer journey: Every shopper is on a different path. Whether they’re discovering your brand for the first time, browsing a product, or returning to reorder, each moment presents a chance to deepen the relationship. We create strategic content that meets customers where they are, from attention-grabbing ads and persuasive product descriptions to thoughtful post-purchase emails that build loyalty. It’s not just about more content, it’s about the right content, at the right time.
- Use data to tailor campaigns: Purchase history, click behavior, time on page– these are signals. We harness this data to design campaigns that feel intuitive and relevant, not intrusive. Think dynamic email content, segmented ad audiences, and real-time messaging triggered by customer behavior. When your content mirrors what your customers are actually thinking or doing, conversions naturally follow.
- Blend automation with the human touch: Automation doesn’t have to feel robotic. We use smart tools to scale outreach, whether it’s in email flows, SMS campaigns, retargeting ads, or chatbot responses, while embedding brand voice and emotional nuance throughout. The result? A seamless experience that feels deeply personal, because it’s rooted in empathy, not just efficiency.
Customers don’t just want to be sold to, they want to feel seen. With Prose, e-commerce brands can deliver the kind of personalized experiences that build trust, increase lifetime value, and turn casual shoppers into loyal fans.
Want to make your e-commerce brand unforgettable?
At Prose, we combine storytelling, strategy, and smart tech to help e-commerce brands deliver personalized experiences that drive loyalty and growth. Let’s make your customers feel seen and keep them coming back. Visit prosemedia.com to learn how.
