Prose was recently featured in Forbes, where Justin Belmont, CEO & Founder, shared insights on leveraging video content across the sales funnel. This article explores how video marketing drives brand awareness, boosts engagement, and increases conversions at every stage of the buyer’s journey. The featured insights highlight how companies can strategically use video to communicate value quickly and effectively.
Here’s what Justin had to say:
Use video to captivate audiences quickly
Topic: Growing a company’s online presence with compelling videos can help achieve many goals
Quote: “We find video works well in the awareness stage of the funnel due to its unique ability to say a lot in a short amount of time. In just a few seconds, a video allows a customer to see a product in action and understand its use cases. This is a powerful way to get your product in front of people in a memorable, eye-catching way.”
You can read the full article here.
Why video marketing matters and how to implement it
Video is no longer just a marketing add-on—it’s a core driver of customer engagement. According to Wyzowl's 2023 Video Marketing Statistics, 91% of businesses use video as a marketing tool. Additionally, 87% of video marketers report that video gives them a positive return on investment (ROI) (Rocketwheel). The ability to deliver concise, compelling messages through video makes it a vital asset at every stage of the sales funnel.
Key strategies for using video throughout the funnel:
- Awareness stage: Leverage short, eye-catching explainer videos on social media to introduce your brand and generate interest.
- Consideration stage: Use product demos and customer testimonials to highlight benefits and build trust.
- Decision stage: Share personalized videos with targeted offers or case studies to influence final purchasing decisions.
Bonus feature: Tips for maximizing video effectiveness
At Prose, we believe in taking video marketing to the next level. Here are three actionable tips to help you optimize your video strategy:
- Focus on storytelling over selling: Instead of hard-selling, craft narratives that evoke emotion and highlight customer benefits. Emotional connection drives higher engagement and retention.
- Prioritize video SEO: Optimize titles, descriptions, and tags with relevant keywords to improve your video’s searchability on YouTube and Google.
- Leverage video analytics: Track metrics like watch time, engagement rates, and click-through rates to refine your video strategy and maximize ROI.
By harnessing the power of video, Prose helps brands create memorable, high-impact content that drives meaningful customer action.
Ready to transform your video marketing strategy?
Prose specializes in helping businesses develop compelling, conversion-focused video content. Reach out to us today to see how we can help you engage audiences at every stage of the sales funnel. Contact us at prosemedia.com.
