Prose was recently featured in Marketer Interview and Digital Marketing Manager.io, where Founder & CEO Justin Belmont shared insights on market research strategies and audience-focused marketing. These articles explore how to choose the right survey tools and tailor messaging for global audiences, which are both essential for building customer-centric campaigns.
Here’s what Justin had to say:
Use Typeform for interactive surveys
Topic: Choosing the best survey platform for pre-launch market research
Quote: "Typeform is my go-to for market research surveys. It’s sleek, interactive, and makes answering questions feel more like a conversation than a chore. What’s great is how customizable it is—you can add images, videos, or logic jumps to keep respondents engaged and get more insightful answers. Plus, the clean design means people are less likely to abandon the survey halfway through. If you want a tool that’s easy to use and delivers quality data, Typeform is a no-brainer."
You can read the full article here.
Balance localization with core brand voice
Topic: Ensuring your marketing message resonates with a global audience
Quote: "It's all about balancing localization with your core brand voice. You keep the big-picture values and messaging consistent but tweak the delivery to match local cultures, languages, and humor. Think of it as remixing a hit song for different audiences—same tune, different vibe. For example, we worked with a global brand to adapt their campaigns for specific regions, swapping out generic imagery for culturally relevant visuals and reworking taglines to resonate locally. The trick? Collaborate with local experts who 'get' the nuances while staying true to your brand's DNA. That's how you hit the global sweet spot."
You can read the full article here.
Why audience research and localization matter
Effective marketing starts with understanding your audience, both through data-driven insights and cultural relevance. Belmont’s insights highlight two critical strategies for market success:
- Interactive, engaging surveys: Tools like Typeform encourage higher participation and yield richer, more actionable insights.
- Localized marketing strategies: Balancing a consistent brand voice with region-specific adaptations ensures messaging resonates authentically across diverse markets.
Industry insight: According to multiple reports, localized marketing strategies significantly enhance audience engagement and conversion rates. Websites with localized content are 2.67 times more likely to generate sales (The B2B House), while local language translation can increase conversion rates by up to 74% (Accelingo). Additionally, localization efforts can boost search traffic by 47%, increase website visits by 70%, and improve conversion rates by 20% (OneSky). These insights underscore the growing importance of tailoring marketing strategies for regional relevance to drive business success.
Bonus feature: Tips for better market research and global engagement
At Prose, we push audience-focused strategies further. Here are three actionable tips to enhance your market research and global marketing efforts:
- Use visual and interactive elements in surveys: Boost engagement by including images, videos, or logic-based questions to keep respondents invested.
- Collaborate with local experts: When expanding globally, work with in-market specialists to capture cultural nuances in your messaging and visuals.
- A/B test regional variations: Test localized versions of campaigns to identify which cultural adaptations resonate most effectively with different audiences.
By combining powerful market research tools with culturally relevant localization, marketing professionals can significantly enhance audience engagement and campaign effectiveness. This dual approach ensures that brands not only understand their audiences but also connect with them on a meaningful, localized level, which ultimately drives stronger conversions and long-term loyalty.
Ready to refine your market research and global strategy?
Prose specializes in helping businesses enhance their market research, refine global messaging, and create culturally resonant campaigns. Reach out to us today to see how we can help you connect with audiences worldwide. Contact us at prosemedia.com.
