Prose was recently featured in E-Commerce News and Retail News, where Justin Belmont, CEO & Founder, offered insights on how brands can leverage user experience (UX) research to uncover consumer motivations and fine-tune their digital strategies. The key? Go beyond assumptions and let real behaviors shape your customer journey.
Here’s what Justin had to say:
Use session recordings to spot drop-off points in real time
Topic: Analyze behavior to uncover friction and optimize mobile checkout.
Quote: “One of the best strategies we use with e-commerce clients is session recording and heatmaps to see exactly where users struggle on mobile. Watching real shoppers tap, scroll, and abandon carts in frustration tells you more than any survey ever could. For one client, we noticed users repeatedly hesitating at checkout—turns out, the form fields were tiny, and the payment options weren't obvious. We simplified the layout, added a one-click payment option, and saw mobile conversions jump almost overnight. The lesson? Don't guess—watch what users actually do.”
You can read the full article here.
Tap into deeper motivations by selling meaning, not just products
Topic: Understand the emotional drivers behind today’s buying habits.
Quote: “One big shift? Consumers are spending less on ‘stuff’ and more on experiences or things that feel meaningful. Retailers need to tap into that by selling the why, not just the what. Think storytelling—highlight how your product enhances someone's life, not just what it does. For example, instead of marketing a blanket as a cozy accessory, sell it as ‘your new Saturday morning ritual.’ Shoppers are craving connection, not just consumption, so brands that get personal will win.”
You can read the full article here.
UX research isn’t just about usability, it’s about understanding why people buy
Modern UX research does more than fix buttons and load times. It uncovers what your customers care about and how they want to feel when interacting with your brand.
Common UX blind spots:
- Designing for function, not emotion
- Over-relying on surveys instead of observing behavior
- Prioritizing aesthetics over ease of use
Bonus feature: 3 ways Prose helps brands decode and deliver what consumers really want
Understanding your audience is about gathering the right signals and turning them into stories that convert. At Prose, we combine research, strategy, and emotional insight to help brands create experiences that feel intuitive, not transactional. Here's how we use UX research tools to uncover what your customers need and ensure they feel seen, heard, and understood:
- Conduct behavioral audits using real user data: The best insights come from watching what people actually do, not just what they say. We dive into tools like heatmaps, scroll-depth trackers, click-path analysis, and session recordings to spot friction, confusion, and drop-off points in your user journey. This data reveals more than design flaws—it surfaces emotional cues, unmet needs, and missed opportunities to engage.
- Craft narratives that match the customer’s values: Today’s consumers don’t just buy products—they buy into brands that reflect their values, aspirations, and identity. We use audience research to shape messaging that resonates on a personal level, framing offerings as part of a lifestyle or mission. Whether it’s eco-conscious living, convenience for busy parents, or empowerment through wellness, we help brands speak the language of their ideal customer.
- Translate insights into conversion-focused action: Research is only valuable if it leads to change. That’s why we don’t stop at insights—we build bridges from data to design. From optimizing CTAs and headlines to reworking product descriptions or simplifying navigation, we make sure every UX improvement is rooted in real audience behavior and backed by measurable impact.
In a crowded digital marketplace, audience buy-in isn’t just about visibility, it’s about resonance. When you use research tools to understand the nuances of your customer’s experience, you can deliver content, design, and journeys that feel tailor-made. And when people feel understood, they’re far more likely to click, convert, and come back for more.
Want to turn your user behavior data into deeper customer loyalty?
At Prose, we help e-commerce and retail brands transform UX research into strategy, boosting both conversions and customer satisfaction. Let’s uncover what your audience really wants. Talk to us at prosemedia.com.
