Justin Belmont, CEO & Founder of Prose Media, was recently featured in DevX to discuss the evolving landscape of graphic design. As visual branding becomes more central to business success, staying attuned to trends while refining your personal style is key to standing out in a saturated market.
Here’s what Justin shared:
Maximalism returns to help brands break through the noise
Topic: The rise of bold, expressive visual branding.
Quote: “One design trend I’m excited about? Maximalism is making a comeback. After years of minimalism reigning supreme, brands are embracing bold colors, eclectic typography, and layered compositions that demand attention. It’s a reaction to the sea of sameness—where every website and ad started looking like a tech startup’s homepage. This shift brings huge opportunities for brands to carve out distinctive identities, but the challenge? Striking the balance between eye-catching and overwhelming. Done right, maximalism isn’t just about excess—it’s about intentional storytelling, injecting personality, and making brands feel human again.”
You can read the full article here.
Earn your style through repetition
Topic: How designers can build a personal style through experimentation.
Quote: “Stop chasing a ‘unique style’ and start designing a lot. Your style isn’t something you find—it’s something that shows up after thousands of reps. Try different aesthetics, steal (ethically) from designers you admire, and mash it all together until it starts feeling like you. And don’t box yourself in too early—your style will evolve, and that’s a good thing. The real flex? Being versatile enough to adapt while still making everything you touch look like yours.”
You can read the full article here.
Why design trends and personal style should evolve in tandem
Great branding doesn’t come from following trends blindly, it comes from mastering them and shaping them to fit your voice. Justin’s advice brings clarity to that creative tension: “Embrace bold design to stand out, but don’t rush the process of building your own visual identity.”
- Trends like maximalism are a chance to differentiate: When used with intention, bold design choices can create powerful emotional connections.
- Design volume leads to voice: Consistent practice is the best way to discover what makes your work distinct.
- Adaptability beats rigidity: Your brand voice should evolve as trends shift, without losing its recognizable core.
Actionable tips to design boldly and authentically:
1. Audit your brand’s visual identity: Is your aesthetic blending in? Explore maximalist elements that fit your message.
2. Encourage creative experimentation: Try new formats, colors, and layouts to avoid falling into visual habits.
3. Develop a visual playbook: Document your brand’s evolving voice—what works, what doesn’t, and what feels like you.
In a crowded digital landscape, safe design can get overlooked. Bold, authentic visuals help your brand stand out and create emotional connections that resonate with audiences, especially those who value originality and self-expression.
Want visuals that command attention and stay true to your brand?
At Prose Media, we help clients align their visual and written storytelling through evolving design strategy and creative experimentation. Let’s build a brand presence that’s bold, clear, and unmistakably yours. Get started here.
