Prose was recently featured in Under 30 CEO and Sales OPs Leaders, where Justin Belmont, Founder & CEO, shared expert insights on the lessons learned from failed customer acquisition strategies. The article dives into how trial and error can lead to valuable takeaways and improved approaches. Justin also emphasizes the importance of trust and personalization in customer acquisition and onboarding.
Here’s what Justin had to say:
Develop high-trust strategies for high-ticket clients
Topic: The importance of trust in customer acquisition
Quote: "Tried running cold LinkedIn ads for high-ticket services—total flop. Spent a chunk of cash, got clicks, but zero conversions. Turns out, people don’t drop five figures on a marketing agency because of a random ad in their feed. Lesson learned? High-trust sales need high-trust strategies. Instead of blasting ads, we doubled down on warm outreach—referrals, content marketing, and personalized connections. Way better results, way less wasted money. Moral of the story? Just because a tactic works doesn’t mean it works for you. Know your audience, know your sales cycle, and don’t throw money at hope.”
You can read the full article here.
Revamp sales onboarding with step-by-step playbook
Topic: Effective onboarding strategies for new hires
Quote: "We revamped a client's sales onboarding by creating a step-by-step sales playbook packed with scripts, email templates, and objection-handling tactics for selling marketing solutions. Instead of just throwing new reps into the deep end, we gave them ready-to-use messaging tailored to different buyer personas, plus real-world scenarios to practice with. What made it work? It was plug-and-play. New hires didn't have to figure it all out from scratch- they had proven email sequences, conversation guides, and responses to common objections right at their fingertips. The result? Faster onboarding, more confident reps, and deals closing way sooner than before.”
You can read the full article here.
Why trust and clear strategies matter in customer acquisition and onboarding
Customer acquisition and onboarding can be complex, especially when initial efforts fall short. These expert-backed strategies highlight the importance of building trust with your audience and offering clear, actionable resources for new hires to succeed.
Key takeaways:
- Trust is essential: High-ticket services require high-trust strategies, not cold ads. Building authentic relationships through personalized outreach leads to better conversions.
- Onboarding matters: Providing new hires with well-structured playbooks, templates, and real-world practice helps them onboard quickly and start closing deals faster.
Bonus feature: Tips for optimizing customer acquisition and onboarding
Here are three actionable tips to help improve your acquisition and onboarding strategies:
Double down on warm outreach: Rather than relying on cold ads, focus on building connections through referrals, content marketing, and personalized communication. This helps establish trust early on.
Provide new hires with tools for success: Equip new sales reps with ready-to-use resources, such as scripts, templates, and objection-handling guides. This allows them to hit the ground running, increasing their confidence and success rate.
Analyze past failures: Look back at past acquisition strategies that didn’t work and use those lessons to improve future tactics. Don’t be afraid to adjust based on what didn’t deliver results.
Ready to refine your customer acquisition and onboarding strategy?
Prose helps businesses optimize their sales processes, offering tools and insights to improve both customer acquisition and new hire training. Reach out today to learn more. Visit us at prosemedia.com.
