Prose was recently featured in Fintech Weekly and Fintech Interviews, where Justin Belmont, CEO & Founder of Prose Media, shared valuable insights on how small fintech businesses can navigate advertising challenges and achieve success with targeted, cost-effective strategies.
Here’s what Justin had to say:
Build trust with transparency and community engagement
Topic: Overcoming challenges in fintech advertising.
Quote: “The biggest challenge? Cutting through the noise while conveying trust. Fintech audiences are savvy and skeptical, so transparency is non-negotiable. Businesses that try to overhype often lose credibility. What works? Two things: hyper-targeted messaging and community building. We’ve seen fintech brands succeed by focusing on niche audiences with specific pain points, delivering clear value, and fostering trust through authentic engagement, like user-generated content and transparent case studies. Prioritizing these strategies helps build long-term relationships, not just quick conversions.”
You can read the full article here.
Make fintech services seamlessly accessible through embedded finance
Topic: The role of embedded finance in reshaping business models.
Quote: “The rise of embedded finance has me pumped—it’s like turning every business into a fintech company. Imagine a retail app offering instant credit or a rideshare platform letting drivers manage earnings and savings directly in-app. This trend is reshaping financial services by making banking invisible but accessible everywhere. One example? Shopify integrating payment, lending, and even banking services for merchants. It’s seamless, user-first, and puts financial power directly into people’s hands. The future of fintech isn’t standalone apps—it’s finance woven into every aspect of our lives.”
You can read the full article here.
Why advertising effectively in fintech matters and how to implement it
Fintech advertising is a delicate balance between cutting through noise and building trust, especially in a sector that’s highly competitive and often skeptical. However, the right approach can not only drive immediate results but also foster long-term customer relationships.
- Focus on niche audiences: Instead of broad messaging, target specific pain points that your audience faces. Tailor your campaigns to address these with clear, actionable value.
- Use community-building strategies: Engage your audience through transparent case studies, user-generated content, and consistent, authentic communication. This builds trust over time.
- Leverage embedded finance: Make your fintech services a natural, seamless part of everyday life. Consider how your offering can be embedded into apps and platforms where your customers already interact
Bonus feature: Why fintech advertising should prioritize transparency and integration
The fintech landscape is evolving quickly, with embedded finance leading the way. To stand out, your advertising should focus on transparency, clear messaging, and integrating financial services into daily life. As fintech becomes more embedded in various business models, finding ways to blend financial tools seamlessly into your customers’ routines will be the key to long-term success.
- Keep it real: Over-hyped ads can lose customer trust, especially in fintech. Instead, focus on authenticity and clear value.
- Embed your services: Think beyond standalone apps. Look at ways you can integrate your financial offerings into other business ecosystems.
- Engage authentically: Build your community with real conversations and interactions, allowing your customers to feel heard and valued.
Ready to take your fintech advertising to the next level?
Prose helps fintech businesses craft compelling, transparent advertising strategies. Reach out to us today at prosemedia.com to learn more about how we can support your growth in a crowded market.
