Prose was recently featured in Symvolt, Digital Marketing Interviews, and Backlink Building.io, where Justin Belmont, CEO & Founder, shared insights on website optimization challenges and solutions. This article dives into key obstacles businesses face when optimizing their websites for SEO, and Justin’s perspective highlights why performance, content strategy, and competitor analysis are essential for success.
Here’s what Justin had to say:
Enhance page load speed for a better user experience and rankings
Topic: Discussing some of the most common website optimization hurdles and sharing practical tips to help marketers overcome them
Quote: “The most unexpected challenge? Realizing that our shiny new design was tanking page load speeds. We'd focused so much on aesthetics that we overlooked performance, and it hit our bounce rate hard. To fix it, we stripped out heavy elements, compressed images, and implemented lazy loading for videos. It wasn't glamorous work, but it shaved seconds off load times and brought users back. The lesson? A beautiful site means nothing if it's slow. Speed is queen when it comes to user experience and SEO.”
You can read the full article here.
Create content that directly answers audience questions
Topic: Learning to navigate the complex landscape of SEO with proven techniques that deliver results
Quote: “SEO is all about making your site ‘findable’ and ‘valuable’. One of the best tactics? Content that answers real questions. Instead of just throwing up random blog posts, we research what your audience is actually searching for—long-tail keywords, pain points, and trending topics—and create content that directly answers those questions. For example, if people are searching for ‘how to fix slow website load times,’ we create a detailed guide with actionable steps, backed by solid SEO (keywords, internal links, alt text). The result? Higher rankings, more traffic, and a site that feels like the go-to resource. When you create content people are already looking for, Google—and your audience—takes notice.”
You can read the full article here.
Leverage SEO tools for competitor backlink analysis
Topic: Using data-driven strategies, like Ahrefs, to uncover valuable backlink opportunities
Quote: “Ahrefs is my ride-or-die for SEO. The backlink analysis is unbeatable—it shows you where your competitors are getting their juice and helps you spot link-building opportunities. Plus, the keyword research tool is a beast for finding untapped phrases with serious ranking potential. It's like having an SEO Swiss Army knife: everything you need in one spot to crush your strategy.”
You can read the full article here.
Why website optimization matters and how to implement it
Optimizing a website goes beyond aesthetics—it’s about speed, usability, and content that serves user intent. Search engines favor fast, user-friendly, and informative sites. A few key factors include:
- Page load speed: A slow website increases bounce rates and reduces conversions.
- SEO-driven content: Answering user questions directly improves visibility and engagement.
- Backlink strategy: Competitive analysis tools like Ahrefs help businesses earn valuable backlinks.
Bonus feature: Three quick wins for better website optimization
At Prose, we believe in taking website optimization to the next level. Here are three actionable strategies to enhance your site’s SEO performance:
- Audit your website’s performance: Use tools like Google PageSpeed Insights and GTmetrix to identify speed bottlenecks.
- Develop an internal linking strategy: Guide users through your site with well-placed internal links to improve navigation and SEO.
- Monitor competitor strategies: Regularly check competitor backlink profiles to uncover new link-building opportunities.
Ready to explore more?
Prose specializes in helping businesses optimize their websites for better search visibility and engagement. Reach out to us today to see how we can elevate your strategy. Contact us at prosemedia.com.
