I’ve always had a dual love — for writing and for growing brands. My first startup was an online bookstore. I put the profits toward an MFA in writing at Columbia, but at the same time, I also cross-enrolled in MBA classes. Every day, as I’d amble between Business and Arts, the two buildings — and the two worlds — started to seem less and less far apart. So I took $3,000 of my savings and launched Prose.
Word of our approach to high-quality content got around. With shifts in journalistic business models and digital marketing, we were able to attract writers who weren’t just experts in their field, but, like me, loved to write. As the media landscape continued to shift, we brought on designers, illustrators, and content marketers from across the country.
Brands found us, too. With zero marketing budget, we built our client base organically, driven largely by referrals. In a world of venture capital, we were (and remain) bootstrapped and independent — serving clients, not investors, and powered by passion.
Today, content marketing has become big business; like online content itself, there are almost too many options for brands that are looking for help in crafting their messaging, narrative, and communications. But our people set us apart. In a world of noise, real pros rise to the top.
Our story has just begun. But yours is the one that counts. We’d love to help you write your story of success. Let's begin!
— Justin Belmont and the Prose team