A common narrative holds that AI is in competition with human marketers and writers. While there may be some truth to this argument, we feel that in many instances, generative AI and human creators complement one another — as long as the technology is used in the right way.

For instance, in the real of content creation, nothing beats the nuanced experience of veteran writers. That said, AI can supplement human efforts through increased speed and efficiency. Some brands are experimenting with a combination of human and AI writing — for scale and personalization.

Generative AI isn't a one-size-fits-all solution, but at Prose, we believe all exciting tech trends — no FOMO here.

Our leading marketing strategists stay on the cutting edge of AI tools, trends, and strategies. They'll assess your unique needs, determine how AI can help, and provide tailored recommendations and implementation support.

**Discover the latest tips and trends for using AI in content creation HERE.**