Prose was recently featured in CMS Wire and Green Retail Consulting, where Justin Belmont, Founder & CEO, shared insights on how artificial intelligence is redefining the customer journey from personalized marketing experiences to dynamic pricing.
This article explores how AI empowers brands to create seamless, intuitive customer touchpoints that drive conversions and loyalty.
Here’s what Justin had to say:
Empower without overwhelming
Topic: How to balance personalization and simplicity in customer journeys.
Quote: "The trick is giving customers control — without making them do all the work. AI-driven personalization should feel seamless, not like a 'choose-your-own-adventure' puzzle. The best brands use AI to anticipate needs, simplify decisions, and enhance experiences, not overwhelm users with endless options."
You can read the full article here.
Let pricing psychology meet AI precision
Topic: How AI-powered pricing strategies enhance customer decision-making and boost conversions.
Quote: "Charm pricing works, but only when it makes sense. We've tested ending prices in .99, but for premium services, whole numbers actually convert better because they feel more high-end. Bundling has been a game changer—packaging complementary services together makes it easier for clients to justify a bigger spend. Anchoring is another sneaky win. We show a high-priced option first, so the mid-tier offer feels like a deal. The best strategy? Testing everything. Pricing isn't one-size-fits-all, and small tweaks can make a huge difference in conversions."
You can read the full article here.
Why the AI-powered customer journey matters more than ever
As customers demand hyper-personalized, real-time experiences, AI has become central to crafting journeys that feel intuitive, relevant, and human. But it’s not just about more data, it’s about better decisions. When used wisely, AI can improve marketing precision and make pricing feel more thoughtful and tailored.
- Personalized CX drives loyalty and retention
- AI in pricing boosts conversions through behavioral insights and testing
Bonus feature: Three ways to optimize customer journeys with AI
At Prose, we help brands design smarter, more human-centric experiences using the power of AI. Here are three ways to upgrade your strategy:
1. Use AI to reduce decision fatigue: Simplify the customer path by using predictive insights to offer just the right amount of choice, at the right time.
2. Test pricing strategies with purpose: Combine AI and behavioral science to test price points, bundles, and order placement to find what resonates with your target audience.
3. Create seamless personalization touchpoints: From email to web to checkout, use AI to unify customer data and deliver connected experiences that feel intuitive, not intrusive.
AI isn’t just about efficiency, it’s about empathy at scale. When brands leverage AI to enhance rather than replace the human experience, they build trust, loyalty, and meaningful engagement that drives long-term growth.
Ready to explore more?
At Prose, we help brands integrate AI into their customer journeys and pricing strategies, without losing the human touch. Let’s build smarter, more resonant campaigns together. Visit prosemedia.com to learn more.
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