Justin Belmont, CEO & Founder of Prose Media, was recently featured in Brand Marketer and Public Relations Advice to discuss what today’s executives need to know about building personal and corporate brands that feel real and gain real traction. From aligning values to staying tapped into evolving trends, executive branding is a must-have strategy for credibility and influence.
Here’s what Justin shared:
Reflect your true identity in every brand touchpoint
Topic: Staying consistent and authentic in corporate branding.
Quote: “To keep our branding real, it starts with making sure it reflects who we really are, not just what we think sounds good. We get feedback from the team and our customers to keep it 100% aligned with what we actually do. Branding’s not just a look; it’s about living it every day. Keep it real, keep it consistent, and always back it up.”
You can read the full article here.
Follow trends and platforms that showcase leadership storytelling
Topic: Tools and strategies for staying relevant in executive branding.
Quote: “Staying ahead in executive branding means diving into where thought leadership lives: LinkedIn. It’s my go-to for spotting trends, seeing what content performs, and how top leaders position themselves. The key? Watching how execs turn their experiences into stories that resonate—it’s the ultimate masterclass in staying relevant and relatable.”
You can read the full article here.
Key takeaways for executive branding that builds trust
In today’s competitive landscape, executive branding isn’t just about presence—it’s about purpose. These insights show that great branding starts from within and evolves with intention.
- Authenticity is non-negotiable: Your brand should reflect who you are, not just what sounds good. Let your actions, tone, and team culture speak for you.
- Stay engaged to stay relevant: Watch how top leaders show up online, especially on LinkedIn, and adapt your storytelling accordingly.
- Feedback drives alignment: Input from internal teams and audiences ensures your brand remains grounded and real.
Actionable tips to implement today:
1. Conduct a brand audit for authenticity: Review your messaging across platforms. Does it reflect what your team and customers believe about you?
2. Follow key branding trendsetters: Subscribe to newsletters like Marketing Brew, and regularly scan LinkedIn for insights from industry-leading executives.
3. Turn experience into narrative: Craft stories that connect your leadership journey with your business mission. Relatable, relevant stories win trust.
Ready to elevate your executive brand?
At Prose Media, we help thought leaders and companies build trusted, compelling brands that reflect who they truly are. Let’s craft an executive presence that speaks volumes. Start here.
