Prose was recently featured in Realty News, Real Estate Brokers, and Real Estate Advice, where Justin Belmont, CEO & Founder, weighed in on the intersection of housing trends, AI-driven tools, and marketing innovation. Today’s real estate brokers and investors are operating in a rapidly changing environment where staying ahead means embracing both emerging markets and the technology that helps navigate them.
Here’s what Justin had to say:
Explore short-term rentals for higher returns and greater marketing flexibility
Topic: Short-term rentals provide higher returns
Quote: "One hot housing trend right now? Short-term rentals—specifically, properties marketed for platforms like Airbnb. With people traveling again, more investors are shifting focus from traditional rentals to short-term rental properties because they provide higher returns, especially in high-demand tourist areas or urban hotspots. From a marketing angle, the appeal is huge. Tailored branding and property listings that highlight unique features (like pet-friendly amenities or stylish interiors) can make a property stand out in a crowded market. Plus, marketing these homes as experiences, not just places to stay, makes them more attractive to travelers looking for something beyond just a bed. For investors, the ROI potential is high, especially when a property can be marketed well and booked year-round."
You can read the full article here.
Use AI-powered CRM tools to qualify and nurture leads more efficiently
Topic: AI-powered CRM enhances lead scoring
Quote: "A game-changer for our real estate business? CRM software with AI-powered lead scoring. It's helped us automate so much of the outreach and follow-up process, making sure we're spending time on the hottest leads and not wasting time on tire kickers. From a marketing angle, it's a win. We use the data to personalize campaigns and target specific buyer segments more effectively, which means better engagement and higher conversion rates. We've also ramped up our email automation and social media campaigns, all thanks to the tools that allow us to segment and target like pros. Efficiency is up, results are better, and we're driving more deals."
You can read the full article here.
Embrace AI-driven marketing for stronger listings and better lead generation
Topic: AI marketing tools boost real estate leads
Quote: "AI-driven marketing tools are changing the game in real estate. Automated ad platforms, predictive analytics, and AI-generated content make it easier than ever to target the right buyers and sellers with the right message at the right time. One of our real estate clients saw a huge boost in leads just by using AI to optimize listing descriptions and personalize email campaigns. Less guesswork, more conversions. In a crowded market, smart tech isn't just helpful—it's the difference between getting noticed and getting ignored."
You can read the full article here.
Why housing trends and tech tools matter to brokers and investors
In a real estate market defined by rapid change and fierce competition, success depends on more than just location. It requires a dual lens on evolving housing trends and the digital tools that drive smart decision-making.
Whether navigating urban densification or building a lead-generation engine, today’s brokers and investors must be as fluent in data as they are in deals. This dual focus enables them to:
- Understand and capitalize on evolving market trends: Trends like the rise of short-term rentals, vertical living, co-living arrangements, and adaptive reuse of commercial space are reshaping how and where people live. Investors who monitor these shifts closely can identify emerging demand patterns, uncover undervalued assets, and align their portfolios with how people actually want to live and work. Meanwhile, brokers who specialize in these trends can position themselves as trusted advisors, not just transactional middlemen.
- Leverage automation and AI tools to target, engage, and convert leads at scale: Today’s most successful real estate professionals are using AI-powered CRMs, predictive analytics, and programmatic marketing to move faster and work smarter. These tools help agents identify qualified leads, automate follow-ups, and personalize outreach at scale, freeing up more time for high-value client interactions and negotiations. Investors benefit too, using data to assess risk, model cash flow, and analyze comps in real time, leading to faster, more confident decisions.
When these two forces, trend awareness and tech enablement, come together, brokers and investors gain a powerful edge. They’re able to anticipate demand, act quickly, and scale intelligently, whether they’re maximizing occupancy in a multifamily building or accelerating the timeline on a complex acquisition. In today’s market, the blend of insight and innovation is essential.
Bonus feature: Why this matters—new tools, new opportunities
The real estate industry is no longer just about location—it’s about strategy and speed. Whether you're investing in new housing models or using predictive analytics to refine marketing, the tools you use today will shape your bottom line tomorrow. Adaptation is required.
Technology is reshaping everything from property valuation to tenant engagement, giving early adopters a major advantage. Those who embrace automation, AI, and data-driven decision-making can move faster, reduce risk, and uncover opportunities that competitors miss.
As the market becomes more dynamic and consumer expectations rise, digital fluency will be just as important as market expertise. Real estate professionals who adapt are staying relevant and setting the pace for the future.
Need content that speaks to modern real estate investors and agents?
At Prose, we help real estate professionals tell smarter stories about the tools, trends, and technologies shaping the market. Whether you’re targeting brokers, homebuyers, or investors, we’ll help you create strategic messaging that converts. Learn more at prosemedia.com.
