Prose was recently featured in Sales Coaches and Sales Director, where Justin Belmont, Founder & CEO, shared insights on how top-performing sales professionals are using digital tools and strategic time management to strengthen relationships and close more deals. This article dives into how sales coaching is evolving through better work-life integration, social listening, and CRM-based prospecting, and Justin’s perspective highlights the growing importance of balance and personalization in high-performance selling.
Here’s what Justin had to say:
Practice objection handling with real-world insights
Topic: Practice social listening to strengthen objection handling.
Quote: “We help clients use social media and digital channels as real-time sales training tools. One killer strategy? Social listening for objection handling. Instead of just practicing scripted responses, we have sales teams track customer conversations on LinkedIn, Twitter, and Reddit to see real objections in the wild. For one client, we built a Slack channel where reps could drop tricky objections they found online, and the team crowdsourced the best responses. This turned social media into a live training ground—salespeople learned to respond in real-time, using real customer language. The result? Sharper messaging, faster deal cycles, and way more confident reps.”
You can read the full article here.
Prioritize well-being for better long-term performance
Topic: Protect your energy by scheduling recharge time.
Quote: “I tell my team: ‘You can't close deals if you're running on empty.’ One of my favorite strategies? Blocking ‘non-negotiable’ recharge time on the calendar, just like a client meeting. I also coach them to focus on quality over quantity—spending their energy on the most promising leads instead of trying to chase everyone. And when the day’s done, it’s done. I remind them that no email or follow-up is worth sacrificing their sanity. Sales is a marathon, not a sprint, and staying balanced is how you hit the long-term wins.”
You can read the full article here.
Keep your pipeline full with strategic scheduling
Topic: Use CRM tools and strict time blocks to balance prospecting and nurturing.
Quote: “It's all about smart time management and prioritization. I block specific times in my week for prospecting and stick to it like glue—it keeps me from neglecting the pipeline. But nurturing existing clients is just as crucial, so I schedule regular check-ins and make a habit of over-delivering on value. One strategy I swear by? Using a CRM to track client touchpoints and reminders. That way, nothing falls through the cracks, and I'm building relationships on both fronts. Balancing the two isn't about splitting time evenly—it’s about giving each the attention they need to thrive.”
You can read the full article here.
Why sales coaching strategy matters and how to implement it
Sales professionals face constant pressure to generate results while maintaining strong relationships and staying resilient. Effective sales coaching now includes tools that prioritize empathy, structure, and adaptability—qualities that help teams grow sustainably.
Whether you’re nurturing a high-value client or prospecting in a crowded market, the tools and strategies you use to train and support your sales team can make or break your revenue goals.
- Teams need real-time examples to strengthen objection handling.
- Burnout prevention directly affects productivity and retention.
- Organized outreach systems prevent lost leads and improve engagement.
Bonus feature: 3 ways to boost sales coaching with better tools and habits
At Prose, we believe in taking sales coaching even further. Here are three actionable tips to help you coach smarter and build stronger client relationships:
1. Use Slack or Microsoft Teams for peer coaching: Create a shared space where reps can post tricky client questions, recent objections, or negotiation challenges. Encourage real-time collaboration.
2. Automate calendar hygiene: Encourage your team to use tools like Calendly or Google Calendar's appointment slots to carve out dedicated time for prospecting, follow-ups, and self-care blocks.
3. Integrate CRM alerts with task managers: Connect platforms like HubSpot, Salesforce, or Pipedrive with tools like Asana so no client check-in gets forgotten and action items stay visible.
Sales coaching doesn’t need to be one-size-fits-all; it’s about creating a feedback loop where learning, selling, and personal growth feed into one another.
Ready to explore more?
Prose specializes in helping businesses empower their sales teams through better content, smarter systems, and relationship-first marketing strategies. Reach out to us today to see how we can elevate your approach. Contact us at prosemedia.com.
