Justin Belmont, CEO & Founder of Prose Media, was featured in Brand Awareness.io and Consultant Magazine, offering expert guidance on evaluating the success of brand strategies. From tracking branded search and sentiment to boosting visibility through omnichannel efforts, these insights highlight the metrics that matter most when it comes to understanding brand impact.
Here’s what Justin shared:
Track branded search and direct traffic to gauge long-term growth
Topic: Using behavioral data to measure branding effectiveness over time.
Quote: “The biggest challenge? Branding isn't a quick win; it's a long game. Unlike paid ads where you can track clicks and conversions instantly, brand strategy builds trust, awareness, and reputation over time—things that don't always have neat, trackable numbers. To quantify it, we track branded search volume, direct traffic, social engagement, and customer sentiment. Bottom line? Branding pays off, but you've got to zoom out to see the full picture.”
You can read the full article here.
Amplify the share of voice metric for brand influence
Topic: Prioritizing visibility and public perception through share of voice.
Quote: “Share of voice (SOV) is a game-changer for measuring brand sentiment. It's not just about how people feel about your brand—it’s about how often you're part of the conversation compared to competitors. If your SOV is rising, you're gaining influence; if it's shrinking, you're losing relevance. Visibility drives trust, and trust drives sales.”
You can read the full article here.
Layer omnichannel efforts to boost brand awareness
Topic: Creating a holistic approach to increase visibility across platforms.
Quote: “One of our clients, a B2B SaaS company, was struggling with brand awareness in a crowded market. Our approach? A mix of strategic PR, high-impact content marketing, and SEO-driven thought leadership. We secured them guest posts on industry-leading sites, got their executives quoted in major publications, and optimized their blog with keyword-rich content. The key? A layered, omnichannel strategy—because brand awareness isn't about being loud, it's about being everywhere that matters.”
You can read the full article here.
Key takeaways for measuring brand impact
When it comes to assessing your brand strategy’s effectiveness, these expert insights reveal that success isn’t always immediate or obvious. Instead, brand strength is best measured over time through a combination of visibility, sentiment, and engagement metrics.
- Look beyond immediate conversions: Track branded search, direct traffic, social engagement, and customer sentiment to monitor brand growth over time.
- Monitor share of voice: Increasing your brand’s presence in key industry conversations is a strong indicator of growing influence and trust.
- Embrace omnichannel visibility: A layered strategy across platforms—PR, SEO, content, and social—ensures your brand shows up where it counts.
Actionable tips to implement today:
1. Set up branded search tracking: Use tools like Google Search Console or SEMrush to track how often people search for your brand by name.
2. Measure and improve share of voice: Compare your brand mentions with competitors using social listening tools to understand your market position.
3. Expand your presence strategically: Combine PR, content marketing, and SEO to maximize reach and influence across multiple touchpoints.
Want help measuring your brand’s impact?
Prose Media can help you track the right metrics, analyze performance, and refine your brand strategy for long-term success. Visit prosemedia.com to start measuring your brand impact today.
