Prose was recently featured in WP Creative and Concurate, where Justin Belmont, CEO & Founder, shared insights on how modern SEO tactics and in-app user engagement strategies can significantly boost visibility and retention. The articles explore how schema markup enhances discoverability in AI-driven search and how interactive onboarding content can foster better SaaS user adoption. Justin’s perspective highlights the importance of using both technical and experiential strategies to maximize digital success.
Here’s what Justin had to say:
Boost visibility with schema markup
Topic: Sharing how schema fits into today’s organic search strategies
Quote: “Schema markup isn’t a magic SEO bullet, but ignoring it is like leaving money on the table. It might not directly boost rankings, but it definitely improves visibility, think rich snippets, FAQs, and product details showing up front and centre. We’ve seen click-through rates jump just by adding structured data that makes content stand out in crowded SERPs. And as AI-driven search evolves, context matters more than ever. Schema helps search engines actually understand your content instead of just crawling it. Bottom line? It’s not optional, it’s an easy win for better engagement and discoverability.”
You can read the full article here.
Drive SaaS adoption with in-app walkthroughs
Topic: Exploring what actually helps increase user adoption
Quote: “One of the biggest game-changers for SaaS adoption? In-app tooltips and onboarding walkthroughs. Nobody wants to dig through a help center just to get started. We introduced interactive guides and quick explainer videos that walk users through key features inside the platform. The result? Users got value faster, reached that ‘aha’ moment sooner, and stuck around longer. Our marketing team played a huge role, creating content that spoke like a human—not a tech manual—so users felt confident and not confused. The key? Make onboarding effortless. If users have to ‘figure it out,’ they’ll bounce. Content isn’t just for blogs and emails—it should be embedded into the product experience.”
You can read the full article here.
Why smarter SEO and user engagement strategies matter
As AI continues to reshape the SEO landscape, schema markup is becoming a critical tool for boosting visibility and driving traffic. Structured data helps search engines interpret content contextually, making it easier for businesses to stand out in increasingly competitive search results.
Similarly, in the SaaS space, seamless onboarding is no longer a nice-to-have—it’s essential. Interactive walkthroughs and in-app guidance reduce friction, helping users adopt new platforms faster and stick around longer.
Key takeaways:
- SEO visibility requires precision: Schema markup enhances how search engines interpret and display content, improving click-through rates and engagement.
- User adoption demands simplicity: SaaS companies that invest in intuitive onboarding content foster higher user retention and satisfaction.
Bonus feature: Tips for boosting visibility and retention
At Prose, we believe in taking SEO and user engagement strategies even further. Here are three actionable tips to help you drive visibility and boost customer retention:
- Enhance your schema strategy: Go beyond basic schema markup by incorporating FAQ, review, and product schema to make your content stand out in search results. Rich snippets increase visibility by providing users with more detailed, eye-catching information directly on the SERP. This can lead to higher click-through rates (CTR) and improved discoverability. For example, adding event schema to a webinar page can display dates and registration details, attracting more qualified traffic.
- Create in-app learning experiences: Don’t limit content to external channels—embed interactive guides, tooltips, and contextual help directly into your SaaS product to shorten the learning curve. For instance, guided walkthroughs can teach users how to navigate key features, boosting early adoption. Contextual tooltips offer real-time assistance, reducing frustration and increasing product stickiness. The goal is to make onboarding intuitive and frictionless, helping users find value faster and boosting retention.
- Leverage user behavior data: Use real-time data and behavioral analytics to identify where users drop off or disengage. Track metrics like time on page, bounce rates, and heatmaps to pinpoint friction points. For example, if users frequently abandon a checkout process at a specific step, streamline that step or add supportive content. By optimizing these touchpoints, you can reduce churn, increase conversions, and create a more seamless user experience.
Pro Tip: Regularly update your schema markup and in-app content to reflect new features, promotions, or FAQs. This ensures your visibility and retention strategies remain dynamic and effective.
Ready to explore more?
Prose specializes in helping businesses maximize their digital visibility and user engagement through smart SEO and content strategies. Reach out to us today to see how we can elevate your strategy. Contact us at prosemedia.com.
