Prose was recently featured in Earned Media and Public Relations Advice, where Justin Belmont, Founder & CEO, shared insights on building public trust to strengthen brand credibility. These articles dive into the power of earned media, executive branding, and consistency across platforms, and Justin’s perspective highlights how authenticity, thought leadership, and strategic consistency are key to building a trustworthy and recognizable brand.
Here’s what Justin had to say:
Share data-backed insights to enhance media credibility
Topic: Exploring practical strategies for leveraging third-party validation and authentic connections
Quote: “Earned media is a powerhouse for building thought leadership because it puts your expertise in front of an audience that already trusts the platform. The key? Pitch unique, timely insights to journalists that solve real problems or spark interesting conversations. For example, sharing data-driven trends or offering contrarian takes on industry norms can grab headlines. Once you land that placement, amplify it—share it on your channels, add it to your site, and weave it into sales conversations. When people see your name pop up in credible outlets, they start seeing your brand as the go-to authority.”
You can read the full article here.
Build your executive brand with consistent authenticity
Topic: Helping professionals sharpen their brand and stand out in a competitive landscape
Quote: “Start small and keep it real. You don't need a perfectly polished brand overnight—just start sharing what you know, what you believe, and what makes you different. Pick one platform, whether it's LinkedIn, a blog, or even just speaking at events, and show up consistently. The biggest mistake? Overthinking it. Your brand isn't some corporate slogan—it's just you, showing up as an expert in your space. Keep it simple, stay authentic, and the brand will build itself.”
You can read the full article here.
Use a brand voice playbook for consistent messaging
Topic: Understanding the foundation of executive branding and the importance of consistency across various branding channels
Quote: “Keep your message tight, but flex the delivery. One trick we swear by? A brand voice playbook—basically a cheat sheet that locks in your tone, key messages, and personality so you sound like you everywhere. Same voice, different vibe. A killer LinkedIn post might turn into a snappy tweet or a deep-dive blog, but the energy stays the same. The biggest mistake? Copy-pasting the same thing everywhere—each platform has its own rhythm. Nail the tone, stay consistent, and make sure people recognize you no matter where they see you.”
You can read the full article here.
Why building brand trust through public credibility matters and how to implement it
In today’s crowded marketplace, brand trust is a vital differentiator. By leveraging earned media, executive branding, and consistency, companies can establish themselves as credible industry authorities.
Key strategies for building public trust:
- Authenticity over perfection: Consistent, genuine communication fosters stronger connections and trust.
- Media amplification: Sharing earned media placements across your channels boosts visibility and credibility.
- Consistency matters: Using a brand voice playbook ensures you maintain a recognizable tone across platforms.
Bonus feature: Tips for building public trust with strategic branding
At Prose, we believe in taking public trust and credibility even further. Here are three actionable tips to help you enhance your brand’s trustworthiness:
- Leverage third-party validation: Feature earned media mentions on your website, social profiles, and email campaigns to reinforce your credibility.
- Prioritize transparency: Share behind-the-scenes insights, customer stories, and case studies to demonstrate authenticity and build genuine connections.
- Stay consistent across channels: Use a clear, documented brand voice guide to ensure your messaging, tone, and personality remain aligned across all platforms.
By consistently showcasing authenticity, credibility, and transparency, brands can foster stronger customer loyalty and industry recognition. Third-party validation and clear, cohesive messaging are powerful tools that build trust and position your business as a reliable authority.
Ready to explore more?
Prose specializes in helping businesses build public credibility through earned media, thought leadership, and consistent branding. Reach out to us today to see how we can elevate your strategy. Contact us at prosemedia.com.
