Prose was recently featured in Block Telegraph, where Justin Belmont, CEO & Founder of Prose Media, discussed how Web3 business models are merging the digital and physical realms in groundbreaking ways.
Here’s what Justin had to say:
Embrace Web3 to merge the physical and digital worlds
Topic: Solving real-world problems with Web3.
Quote: “Yeah—NFTs tied to real-world assets are actually making Web3 useful. One killer example? Luxury goods authentication. Brands like Prada and Rolex are using blockchain technology to issue NFTs that prove authenticity and track ownership history. No more shady resellers pushing fakes—buyers can verify everything on-chain. Another solid model? Tokenized real estate. Platforms like Propy let people buy fractional ownership in physical properties using blockchain. It cuts out a ton of middlemen, makes investing in real estate more accessible, and simplifies the whole messy paperwork process. The best Web3 models aren’t just digital gimmicks—they solve real-world problems. The ones that actually stick will be the ones that make life easier.”
You can read the full article here.
Why Web3 is reshaping the connection between digital and physical worlds
The merging of digital and physical realities is no longer a distant concept, it’s happening now with the help of Web3 innovations. From NFTs tied to physical goods to tokenized real estate, Web3 business models are creating seamless connections that solve practical, real-world problems.
- Luxury goods authentication: Using blockchain technology and NFTs, brands like Prada and Rolex are ensuring that buyers can trust the authenticity of luxury items. This eliminates the risk of counterfeit products flooding the market, ensuring genuine ownership through secure, traceable on-chain records.
- Tokenized real estate: With platforms like Propy, Web3 allows individuals to buy fractional ownership in real estate properties. By cutting out intermediaries and simplifying complex paperwork, Web3 is democratizing access to real estate investments.
These innovations bridge the gap between digital and physical, and they are also paving the way for more secure, transparent, and accessible business models.
Bonus feature: Why Web3 models are the future of real-world applications
While Web3 is often associated with digital novelty, its real-world applications are proving to be powerful game-changers.
By leveraging blockchain technology and NFTs to solve authentic ownership issues and make complex assets like real estate more accessible, Web3 is reshaping industries and providing genuine value beyond just the virtual world. The future of Web3 is about making life easier, more secure, and more efficient in the physical world as well.
Ready to integrate Web3 into your business model?
At Prose, we help companies navigate the world of Web3 and harness its potential to bridge the gap between digital and physical experiences. Reach out today to explore how we can help you implement innovative Web3 solutions that will elevate your business.
