Prose was recently featured in E-Commerce News and Abandoned Cart, where Justin Belmont, CEO & Founder, shared expert insights on how to turn abandoned carts into completed sales. From frictionless checkout experiences to creative follow-ups, the message is this: thoughtful, personalized recovery strategies drive results.
Here’s what Justin had to say:
Streamline checkout to remove friction and reduce drop-offs
Topic: Reduce friction in the checkout process to prevent abandonment.
Quote: “One game-changing tip? Eliminate unnecessary steps. Every extra field, page, or click is just another chance for a customer to bail. For one e-commerce client, we streamlined checkout by offering guest checkout, auto-filling shipping details, and integrating one-click payments like Apple Pay and Google Pay. The result? Fewer abandoned carts and faster conversions. The smoother the process, the less time customers have to second-guess—make it easy, and they'll buy.”
You can read the full article here.
Use storytelling in your recovery emails to capture attention
Topic: Stand out in the inbox by turning your cart reminders into mini narratives.
Quote: “One of the best abandoned cart emails we've helped craft told a mini story that made the product feel irresistible. Instead of the usual 'You forgot something!' nudge, we framed it as:
'Your cart's been daydreaming about you... That [product] you picked? It's still here, waiting to be yours. But it won't wait forever. Give it a good home before it moves on!' Adding a little personality, FOMO, and humor makes the email feel less salesy and more like a friendly reminder. Pair that with a customer review or a 'last chance' note, and conversions jump. People love stories—use them, even in cart recovery.”
You can read the full article here.
Make follow-ups hyper-personalized and multi-channel
Topic: Abandon generic emails, get personal and strategic instead.
Quote: “One big shift we've seen with our e-commerce clients is moving from generic discount emails to hyper-personalized, multi-channel follow-ups. Instead of just blasting a 'Hey, you forgot something!' email with a coupon, we now help brands use browsing behavior to tailor the messaging, reminding shoppers why they wanted the product in the first place. Some even follow up with SMS or retargeting ads featuring user-generated content or reviews to build trust. The result? Higher conversion rates without relying on endless discounts. Personalization wins every time.”
You can read the full article here.
Turning browsers into buyers starts with recovery done right
Abandoned carts are inevitable, but recoverable. At Prose, we help brands craft recovery strategies that respect the customer journey, create connection, and drive action.
Common recovery gaps:
- Clunky, confusing checkout processes
- Generic emails that get ignored
- Over-reliance on discounts instead of trust-building
Bonus feature: 3 ways Prose helps brands reduce abandonment and increase conversions
Abandoned carts represent one of the biggest missed revenue opportunities in e-commerce. At Prose, we help brands turn hesitation into action by creating seamless, persuasive, and emotionally intelligent experiences across the buyer journey. Here’s how we tackle it:
- Simplify the path to purchase: A clunky or confusing checkout process is one of the top reasons shoppers drop off. We conduct in-depth audits of your site’s user flow and optimize every touchpoint—removing friction, reducing form fields, and speeding up load times. Whether it’s enabling guest checkout or streamlining payment options, we make sure nothing stands between your customer and conversion.
- Write cart recovery emails that people want to open: A reminder email is only useful if someone reads it. We craft cart recovery emails that stand out in crowded inboxes with bold subject lines, persuasive copy, and emotional storytelling. Whether it’s playful urgency, social proof, or a simple nudge that says, “We saved this for you,” our goal is to make that second chance count.
- Deploy multi-touch, behavior-based retargeting: Shoppers abandon carts for many reasons—distraction, doubt, or a need to “think about it.” That’s why a single reminder often isn’t enough. We build smart retargeting systems that reach customers where they are—via SMS, social ads, or personalized emails—using their behavior as a guide. Our approach ensures follow-ups feel helpful and human, not pushy or repetitive.
Cart abandonment costs ecommerce brands billions each year—but it’s also a window of opportunity. With the right content, flow, and follow-up, those nearly-lost customers can be brought back into the fold. By addressing the “why” behind abandonment and re-engaging with empathy and strategy, we help brands recover revenue and strengthen relationships in the process.
Want to recover more sales and reduce friction?
Prose helps ecommerce brands simplify their checkout experience and recover abandoned carts through personalized, omnichannel strategies that convert. Let’s turn your missed opportunities into loyal customers. Send us a message at prosemedia.com.
