Prose was recently featured in Nirmal, where Justin Belmont, CEO & Founder, shared insights on how AI tools are transforming web design. This article explores whether AI-powered platforms can replace traditional designers or simply enhance their workflows. The perspective highlights the current limitations of AI in creating sophisticated, brand-specific designs, while also acknowledging its potential for streamlining repetitive tasks.
Here’s what Justin had to say:
Use AI for efficiency, but maintain creative control
Topic: Exploring whether AI could eventually replace traditional design software and CMS.
Quote: "I’ve experimented with AI website builders, and while it’s fascinating to see how quickly they can spin up a basic layout, the results still feel limited for custom or sophisticated designs. We’ve found the best approach is pairing AI’s speed with a versatile platform like Webflow, which lets you fine-tune brand identity and user experience.
AI tools do well at automating repetitive tasks and testing multiple variations, but they’re not yet at the point where they can handle nuanced design elements and unique brand personalities. That said, they’re evolving quickly and will likely play a bigger role as they get more intelligent. For now, AI is a handy sidekick—just don’t expect it to replace your primary design software or CMS anytime soon.”
You can read the full article here.
Why AI-enhanced design matters and how to implement it
As AI continues to disrupt the design industry, brands have an opportunity to leverage these tools for efficiency while maintaining creative oversight. The key lies in striking the right balance: using AI to handle repetitive or data-driven tasks while keeping human creativity at the helm.
Key strategies for implementing AI in web design:
- Automate repetitive tasks: Use AI to generate basic wireframes, test color schemes, and quickly iterate on design variations.
- Refine with human creativity: Rely on human designers to add the emotional, brand-specific, and creative touches that AI lacks.
- Choose hybrid platforms: Tools like Webflow and Framer allow you to combine AI-powered automation with manual customization, offering the best of both worlds.
Bonus feature: Tips for integrating AI into your design process
At Prose, we believe that AI should enhance rather than replace creative workflows. Here are three actionable tips to help you get the most out of AI-powered design tools:
- Use AI for rapid prototyping: Speed up the initial design phase by letting AI generate multiple layout options. This allows your team to focus on refining and enhancing the best concepts.
- Leverage AI for A/B testing and optimization: Use AI tools to create and test multiple design variations. Analyze performance data to refine your final design based on real-world insights.
- Maintain brand consistency with human oversight: While AI can accelerate production, always have a designer review the output to ensure it aligns with your brand’s visual identity and quality standards.
By strategically blending AI’s efficiency with human creativity, Prose helps brands create visually compelling, on-brand experiences without sacrificing quality or originality.
Ready to future-proof your design process?
Prose specializes in helping businesses integrate cutting-edge tools with creative expertise. Whether you’re exploring AI for design or looking to optimize your web presence, we’re here to help. Reach out to us today at prosemedia.com to elevate your digital strategy.
