Prose was recently featured in Hospitality News, where Justin Belmont, Founder & CEO, shared insights on how technology and marketing strategies are revolutionizing the hotel industry. This article explores how innovations in self-service technology, hyper-personalization through AI, and targeted marketing campaigns are shaping the future of hospitality.
Justin’s perspective highlights the intersection of technology and guest experience, underscoring how hotels can leverage these trends to attract and retain guests in an increasingly competitive market.
Here’s what Justin had to say:
Embrace self-service tech to enhance the guest experience
Topic: Self-service technology enhances hospitality
Quote: "Self-service tech is leveling up, and it's a total game-changer for hospitality. I'm talking about AI-driven kiosks, mobile apps, and even voice-activated room controls that put guests in the driver's seat. The coolest part? It's not just about convenience—it's creating hyper-personalized experiences. Imagine a guest walking into their room, and it's already set to their preferred temperature, with their favorite drink queued up for room service. This tech is shaping the industry by making stays smoother, more tailored, and unforgettable—while freeing up staff to focus on what people do best: delivering that wow factor.”
You can read the full article here.
Double down on targeted digital marketing to attract new guests
Topic: Targeted digital marketing for attracting guests
Quote: "One effective strategy we've seen work for attracting new hotel guests is doubling down on targeted digital marketing. By running geo-targeted ads and using social media to highlight unique aspects of the hotel, such as special amenities or local attractions, hotels can reach potential guests who are already in the area or looking to travel. We've also seen success in using email marketing campaigns to offer exclusive discounts or promotions to past guests, encouraging repeat bookings. The results? Increased visibility and more direct bookings. Our advice? Make sure your online presence is strong, engaging, and focused on what sets your hotel apart.”
You can read the full article here.
Use AI to create hyper-personalized stays for guests
Topic: Hyper-personalized stays with AI
Quote: "Hyper-personalized stays. Hotels are going beyond 'nice room, good service' and using AI and guest data to customize everything—room temperature, pillow preferences, even stocking minibars with your favorite snacks. Some are even letting guests set preferences before they arrive, so the experience feels seamless from check-in to check-out. Why's this a game-changer? People don't want a one-size-fits-all hotel experience anymore. They want something that feels tailored—whether that's a wellness-focused stay, a work-friendly setup, or just their Spotify playlist ready to go in the room. The more hotels lean into personalization, the more they'll turn one-time guests into repeat customers.”
You can read the full article here.
Why embracing technology and personalized marketing matters
The hospitality industry is experiencing a digital renaissance, and embracing new technologies can make a world of difference in both guest satisfaction and business growth. Self-service tech, AI-driven personalization, and smart digital marketing campaigns are reshaping the guest experience and fostering loyalty.
- Challenges: The implementation of cutting-edge technology requires investment and training, and some guests may initially be reluctant to embrace the new tech.
- Opportunities: Hotels can gain a competitive edge by offering personalized experiences that cater to individual preferences, streamlining check-in/check-out processes, and enhancing marketing outreach to a targeted audience.
Hotels that embrace these trends stand out by offering tailored, convenient, and seamless experiences that not only attract guests but also turn them into repeat customers.
Bonus feature: The impact of personalization on customer loyalty
To truly stand out, hotels must adopt a customer-centric approach. Here’s how embracing these technologies can drive long-term loyalty:
- Offer tailored experiences: By using AI to personalize room settings, amenities, and services, hotels can create memorable experiences that resonate with guests long after their stay.
- Utilize guest data effectively: Collect and analyze guest preferences to craft customized promotions, offers, and recommendations that keep guests coming back.
- Leverage digital marketing: Keep guests engaged with targeted social media campaigns and exclusive discounts via email, fostering a sense of connection and encouraging repeat visits.
Hotels that focus on personalization and intelligent marketing strategies will thrive in an increasingly tech-driven industry, building lasting relationships with their guests.
Ready to enhance your hotel's guest experience?
Prose can help you integrate cutting-edge technologies and marketing strategies to enhance your guest experience. Contact us today at prosemedia.com to see how we can help your business stay ahead in a competitive market.
