Prose was recently featured in both Symvolt and Financial Tech Times, where Justin Belmont, CEO & Founder, shared insights on how to stand out in the increasingly competitive world of financial marketing. From hyper-local content to AI-driven stock analysis, today’s finance brands are blending personal connection with cutting-edge technology to attract and retain customers.
Here’s what Justin had to say:
Talk like a neighbor, not a banker
Topic: Use hyper-local content to connect with your audience.
Quote: “For regional banks and wealth management clients, we've found that getting hyper-local is the secret sauce. Think blog posts like ‘How to Save for College in [Your Town] Without Losing Your Mind’ or videos breaking down ‘Investment Tips for [State] Residents Who Hate Math.’ Pairing this content with geo-targeted ads and emails turned the bank into the go-to local expert. The results? More clicks from local IPs, higher engagement, and a nice bump in account openings and in-branch visits. Turns out, people like it when you talk to them like a neighbor, not just another financial buzzword factory.”
You can read the full article here.
Use AI to stay ahead of the market
Topic: Leverage tech tools for smarter stock market analysis.
Quote: “Tech runs the show when it comes to stock market analysis. Gone are the days of gut feelings and reading tea leaves—now it’s all about data, algorithms, and automation. AI and machine learning crunch numbers faster than any human ever could, spotting patterns, trends, and anomalies that give traders an edge. Take algo trading—firms use AI to execute trades in milliseconds based on real-time market shifts. Retail investors aren’t left out either—tools like TradingView, Bloomberg Terminal, and even chatbots dish out instant insights. The real game-changer? Sentiment analysis. AI scans news, earnings calls, even Reddit threads to gauge market mood. In a world where speed and data rule, if you’re not using tech, you’re already behind.”
You can read the full article here.
Personal connection meets machine precision
Finance brands that win today understand how to blend the human touch with real-time technology. From local, relatable content to lightning-fast trading tools, success means connecting emotionally and analytically with your audience.
Key takeaways:
- Hyper-local marketing content builds trust and drives engagement in regional markets.
- AI and machine learning offer real-time insights that give both professionals and retail investors a competitive edge.
- Combining authentic storytelling with smart tech creates a powerful marketing advantage.
Bonus feature: How Prose helps financial brands grow with strategic content
1. Localized content strategy: We create region-specific blog posts, video scripts, landing pages, and social content that reflect local culture, economic concerns, and financial regulations. Whether you're targeting urban investors or small-town business owners, our tailored content builds trust and relevance in the markets that matter most.
2. Fintech explainer copy: From algorithmic trading and blockchain to AI-powered budgeting tools, financial topics are complex—our job is to make them simple. Prose specializes in transforming technical jargon into crisp, accessible copy that educates, informs, and moves customers through the funnel. We make innovation feel approachable, not overwhelming.
3. Real-time thought leadership: Markets move fast, and your content should too. We help financial brands stay agile with timely, insight-rich articles, white papers, and executive commentary that reflect the latest trends in finance, fintech, and economic policy. Our approach positions your brand as a trusted voice in a noisy landscape.
Want to sharpen your finance marketing strategy?
Let Prose help you develop personalized, data-smart content that converts. Learn more at prosemedia.com.
