Prose was recently featured in Small Biz Digest and SaaS Perspective, where Justin Belmont, CEO & Founder, offered expert advice on refining SaaS pricing models and pinpointing where sales funnels lose steam. Whether it’s nailing down enterprise-friendly pricing or fixing friction points in user onboarding, these insights help SaaS businesses convert smarter and retain longer.
Here’s what Justin had to say:
Your activation rate might be the hidden bottleneck hurting conversions
Topic: Redesigning the onboarding process
Quote: "We worked with a SaaS company that was pulling in solid traffic but struggling to convert free trials into paid users. When we dug into the SaaS metrics, the drop-off point was clear—users were signing up but not engaging past the first login. Their activation rate was tanking, which meant people weren't hitting that 'aha' moment soon enough. Our fix? Redesigned onboarding with interactive walkthroughs, personalized email nudges, and a targeted retargeting campaign to pull disengaged users back in. We also suggested shortening the free trial, which created urgency and actually boosted conversions. The result? A 40% lift in activation rates and way more users sticking around past the trial period. Sometimes, the problem isn't getting people in the door—it's making sure they actually see the value before they bounce."
Read more in the full article here.
Predictable pricing structures attract and retain enterprise-level clients
Topic: Predictable pricing for enterprise clients
Quote: "Our pricing is built around the clients we serve, with a large proportion of mid-sized companies to enterprises. These clients love predictability and consistency, so we structure most of our pricing around open POs or monthly retainers. It keeps things simple and reliable for everyone. And yes, we offer discounts for those predictable, long-term setups—it's a win-win. The goal? Flexibility where it matters, but always anchored in delivering serious value."
Read more in the full article here.
Why pricing models and funnel diagnostics matter
Great SaaS businesses aren’t built on traffic alone. They’re built on fine-tuned customer experiences that drive both conversion and retention. The journey from interest to long-term loyalty is shaped by thoughtful pricing models and an optimized sales funnel.
This includes:
- Customizing pricing to match customer expectations and budgets: Pricing isn't one-size-fits-all. Successful SaaS businesses offer flexible, tiered models that cater to different customer segments, from startups to enterprise clients. By aligning pricing with the value perceived by each customer type, companies can increase perceived affordability and reduce churn. This could mean offering discounts for annual commitments, freemium models to attract low-risk users, or high-value enterprise packages for larger clients.
- Fixing friction points in onboarding to increase user activation: Onboarding is critical to SaaS success. If new users hit roadblocks during the initial setup, they’re more likely to abandon the product. Analyzing the onboarding process—whether through user feedback, heatmaps, or A/B testing—helps businesses eliminate friction points. Offering personalized tutorials, guided tours, or automated onboarding checklists can ensure users quickly understand the value of the product, leading to faster activation and higher long-term engagement.
- Analyzing funnel stages to identify where momentum is lost: Every stage of the SaaS sales funnel—from awareness to conversion and retention—requires attention. By thoroughly analyzing funnel data, such as drop-off rates, time spent in each stage, and actions taken (or not taken), SaaS businesses can pinpoint where they lose potential customers. These insights allow for targeted improvements: whether it’s streamlining the signup process, providing more compelling case studies, or offering timely discounts or free trials to boost conversion.
When SaaS businesses fine-tune these elements—pricing, onboarding, and funnel optimization—they can seamlessly convert interest into commitment and transform growth into sustained retention. The result? A more efficient sales engine and a customer base that continues to grow organically.
Bonus feature: Why this matters—closing the loop between value and revenue
The most successful SaaS brands understand that value must be delivered and perceived at every touchpoint. Whether it’s pricing clarity, onboarding engagement, or seamless booking flows, your sales funnel should reflect the value your product delivers. That’s what turns trial users into loyal customers.
Want to sharpen your SaaS funnel or pricing strategy?
Prose helps SaaS brands communicate their value with clarity and precision. From website copy to white papers and blogs, our content builds trust at every stage of the funnel. See how we can support your growth at prosemedia.com.
