Prose was recently featured in E-Commerce News and Retail News, where Justin Belmont, CEO & Founder, weighed in on the top e-commerce trends that continue to drive meaningful growth for online and hybrid retailers alike. From AI personalization to seamless omnichannel experiences, these aren’t just buzzwords, they’re delivering real return on investment.
Here’s what Justin had to say:
Use AI-driven recommendations to boost order value
Topic: Leverage personalization to drive upsells and increase customer engagement.
Quote: “One trend that's been crushing it is personalized product recommendations. Leveraging AI to suggest items based on a customer's browsing or purchase history boosts engagement and drives more sales. We've seen clients increase average order values by integrating this feature into email campaigns and product pages. The key? Keep it subtle—focus on genuinely relevant recommendations rather than spamming with.”
You can read the full article here.
Run cross-channel promotions to connect digital and in-store experiences
Topic: Bridge online and offline shopping with unified campaigns.
Quote: “One solid strategy for retailers is running cross-channel promotions that get people shopping both online and in-store. Like, give them a discount for buying online that they can use in person, or offer them an online-only deal they can pick up at the store. The key? Make sure the vibe and offers are the same no matter where the customers are shopping. Keep it consistent across all channels: social, email, or face-to-face. That way, customers feel like they're getting the same experience no matter how they buy. It's about making the whole process smooth and connected, not like two separate worlds.”
You can read the full article here.
When trends become tools: Focus on what’s working
While new platforms and flashy tech come and go, some trends prove themselves over time by consistently delivering results. Personalized experiences and cohesive cross-channel journeys aren’t passing fads, they’re now essential components of high-converting e-commerce strategies.
Key takeaways:
- Personalization should feel natural, not forced.
- Online and in-store marketing should feel like one seamless experience.
- Consistency across all touchpoints builds trust, and trust builds sales.
Bonus feature: How Prose turns trends into long-term success
Chasing trends might win attention, but building systems around them is what drives sustainable growth. At Prose, we help brands cut through the noise and turn fleeting buzz into meaningful, measurable results. Here’s how we turn what’s new into what works—over the long haul:
- Build smarter personalization frameworks: Trend-driven content only matters if it lands with the right people. We help brands go beyond surface-level personalization by mapping real user behavior—like browsing habits, purchase history, and on-site engagement—to dynamic content delivery. Whether it’s personalized product recommendations, customized landing pages, or triggered email flows, we make sure your content responds to your audience in real time, with relevance and care.
- Design cross-channel campaigns with cohesion in mind: It’s not enough to show up everywhere—you need to show up consistently. We develop unified campaign strategies that connect the dots across email, social, paid media, web, and even in-store experiences. Our approach ensures your voice, visuals, and value proposition remain aligned, so customers feel a seamless journey, no matter where they interact with your brand.
- Stay grounded in proven performance: While it’s tempting to jump on every hot tool or tactic, we help brands focus on what actually drives results. Our process starts with what’s already working—and builds from there. We use testing, analytics, and audience feedback to refine your strategy, integrating new ideas only when they align with your goals, your brand, and your customer base.
Trends come and go, but customer trust is earned over time. By using trends as inspiration, not distraction, Prose helps brands future-proof their marketing with strategies rooted in insight, not impulse. The result? Greater consistency, deeper loyalty, and long-term success that doesn’t depend on what’s trending tomorrow.
Ready to turn e-commerce trends into measurable wins?
Prose helps forward-thinking brands implement high-impact strategies rooted in data and customer experience. Let’s put what works to work for you. Send us a message at prosemedia.com.
