Justin Belmont, CEO & Founder of Prose Media, was featured in Brand Awareness.io and Forbes, offering perspective on what really drives brand visibility, especially when budgets are tight. From viral campaigns to authentic storytelling and long-term loyalty, these expert-backed strategies show that smart, heartfelt marketing can leave a lasting mark.
Here’s what Justin shared:
Spark viral engagement with simple, shareable ideas
Topic: Cost-effective campaigns that achieve massive reach.
Quote: “The ALS Ice Bucket Challenge is a campaign that sticks in my mind. It wasn’t big-budget or fancy, but it exploded because it was fun, relatable, and had a strong emotional pull. People jumped in, posted it, tagged their friends—basically, it was pure viral magic. It proved you don’t need deep pockets, just the right idea at the right time.”
You can read the full article here.
Tell authentic stories that resonate emotionally
Topic: Standing out through emotional storytelling and brand purpose.
Quote: “Lean into storytelling that hits an emotional nerve. In a crowded market, facts and features blend in, but a story? That sticks. One strategy is finding the ‘why’ behind your product—what does it really solve for your audience? The trick is authenticity—if the story feels forced, it flops.”
You can read the full article here.
Invest in your brand to build long-term loyalty
Topic: Shifting focus from performance metrics to lasting brand equity.
Quote: “Nike’s move shows that branding isn’t just fluff—it’s the backbone of long-term loyalty. Performance marketing can drive quick wins, but without a strong brand story, it’s a short-term game. Don’t chase clicks at the expense of connection.”
You can read the full article here.
Key takeaways for improving brand awareness
These expert perspectives reveal that building brand awareness isn’t about spending more, it’s about creating deeper emotional connections and showing up with clarity, consistency, and creativity.
- You don’t need a big budget to go big: With the right concept and a social-first strategy, even grassroots campaigns can go viral.
- Emotion wins attention: Customers remember stories that make them feel something, so lead with authenticity and a clear brand purpose.
- Branding pays off over time: Strong brand identity earns long-term loyalty, making it just as important as short-term performance metrics.
Actionable tips to implement today:
1. Design a low-budget, high-impact campaign: Brainstorm ideas that invite participation and sharing, then launch on social with a clear call to action.
2. Revisit your brand’s origin story: Create content around the core problem you solve and why it matters, then infuse that story into every channel.
3. Rebalance your marketing strategy: Allocate more resources toward brand storytelling and long-term visibility, not just conversions.
Need help building a brand people remember?
At Prose Media, we create bold campaigns and authentic content that help brands grow awareness, build trust, and stand the test of time. Let’s connect.
