Prose was recently featured in Construction News, where Justin Belmont, Founder & CEO, shared insights on what it takes to scale construction businesses in new markets and embrace modern technology. These articles explore the critical factors for successful expansion and the mindset shifts needed to adopt new tools. Justin’s perspective highlights that both local trust and internal buy-in are essential for growth in today's competitive construction landscape.
Here’s what Justin had to say:
Build local credibility through partnerships
Topic: How forming strong local relationships can accelerate entry into new markets.
Quote: “Start by understanding the local market and its unique needs—don't assume what worked in your current market will work elsewhere. A solid strategy? Leverage partnerships and local relationships. Team up with local suppliers, subcontractors, or even real estate developers to get your foot in the door. For example, when expanding into a new region, we helped a construction company partner with local architects to secure key projects. This built credibility quickly and created a pipeline of projects. The bottom line? Relationships drive growth—in new markets, trust and reputation can often be more valuable than price.”
You can read the full article here.
Sell the solution, not just the software
Topic: How to encourage construction teams to embrace new technology through real-world relevance.
Quote: “The biggest challenge for construction brands we've worked with is convincing teams to embrace new tech—it’s not just a tool; it's a mindset shift. We help by creating targeted campaigns that show how the tech solves real, on-the-job problems, not just adding extra steps. One strategy that works? Sharing success stories from peers in the industry to build trust and buy-in. For anyone facing this, my advice is simple: don't just push the tech; sell the value it brings to their day-to-day. People adopt what they understand and believe in.”
You can read the full article here.
Why growth strategies and tech adoption matter in construction
As the construction industry evolves, expansion into new markets and the integration of new technologies are essential for long-term competitiveness. But growth hinges on more than budgets and blueprints—it requires cultural alignment, trust, and clear communication.
Common industry challenges:
- Entering unfamiliar markets with unknown dynamics
- Gaining trust and establishing local credibility
- Encouraging internal adoption of new tools and processes
Bonus feature: Expand and modernize with these 4 strategies
At Prose, we help construction firms navigate market expansion and internal transformation with clarity and confidence. Here are four actionable tips to help you move forward:
1. Don’t assume one-size-fits-all: Each market has its own ecosystem. Do your research and customize your entry strategy to fit regional needs and expectations.
2. Partner with locals to earn trust fast: Subcontractors, developers, and architects already embedded in the community can help open doors and build your credibility.
3. Frame tech in terms of real-world benefits: Show how new tools solve pain points. Avoid jargon—speak to efficiency, safety, or cost savings that your crew will relate to.
4. Use peer examples to spark adoption: Case studies and success stories from similar teams are powerful tools to overcome skepticism and get your staff on board.
When companies combine external partnerships with internal innovation, they don’t just grow—they build resilient, future-proof operations.
Ready to explore more?
Prose specializes in helping construction and industrial brands communicate strategic vision, local value, and tech transformation. Reach out to us today to see how we can elevate your message. Contact us at prosemedia.com.
