Prose was recently featured in Logistics News and Supply Chain Advice, where Justin Belmont, CEO & Founder, weighed in on the metrics that matter most for logistics performance. Whether you’re overseeing outbound shipping, inbound coordination, or the entire supply chain, the right KPIs can make or break your ability to deliver reliably and competitively.
Here’s what Justin had to say:
Use the order accuracy rate to protect trust and reduce costly errors
Topic: Zero in on the order accuracy rate
Quote: "For our logistics clients, we zero in on order accuracy rate as a key KPI. It tracks how often shipments are delivered correctly, without missing items or mistakes. Why is it so critical? Errors in outbound logistics hit customer satisfaction hard and can lead to returns, extra costs, and lost trust. By helping clients optimize for accuracy, we ensure their operations run smoothly and their reputation stays solid—because in logistics, getting it right the first time is everything."
You can read the full article here.
Prioritize on-time delivery to keep systems (and customer relationships) on track
Topic: Ensure on-time delivery
Quote: "On-time delivery (OTD) is the holy grail of supply chain KPIs. It's the ultimate measure of whether your logistics are running like a well-oiled machine. Why does it matter? Late deliveries don't just annoy customers—they cost you in lost trust, missed revenue, and potential churn. Prioritizing OTD ensures we're meeting expectations and keeping the whole system—from suppliers to customers—running smoothly. It's not just a metric; it's a trust-builder."
You can read the full article here.
Invest in supply chain visibility to align logistics and marketing
Topic: Invest in visibility for marketing alignment
Quote: "For someone new to managing inbound logistics, the golden rule is: visibility is everything. You can't market a product effectively if you don't know when it's actually arriving or how delays might impact your campaigns. Invest in tools that give you real-time tracking and insights across your supply chain. It's not just about moving goods—it’s about keeping your marketing team in the loop so they can align launches, promotions, and messaging. When logistics and marketing work hand-in-hand, you avoid the dreaded 'sorry, it's on backorders' fiasco."
You can read the full article here.
Why measuring logistics matters, and how to get started
When it comes to logistics, vague goals lead to vague results. KPIs like order accuracy rate, on-time delivery, and visibility help businesses:
- Pinpoint exactly where delays or errors are happening
- Improve internal communication between logistics, operations, and marketing
- Strengthen customer trust with reliable, repeatable service
Bonus feature: Efficiency is measurable, and that’s what makes it scalable
In logistics, the ability to scale isn’t just about moving faster, it’s about knowing what to measure and how to act on it.
The most effective logistics systems are built on a foundation of clear, reliable metrics. By identifying and tracking key performance indicators (KPIs) across the supply chain, companies can unlock repeatable efficiencies and minimize guesswork. When done well, measurement becomes a strategic advantage that empowers businesses to:
- Course-correct before small issues become major disruptions: Whether it’s a delay at a distribution center or an unexpected surge in fuel costs, early signals allow teams to act swiftly. With real-time data on delivery times, inventory turnover, and supplier performance, companies can detect anomalies, investigate root causes, and intervene before disruptions ripple through the supply chain.
- Build consistent processes that reduce friction: Measurement drives standardization. When logistics teams track metrics like order accuracy, warehouse throughput, and last-mile success rates, they gain the insight needed to streamline workflows. These insights fuel process improvements, from automating reorders to optimizing truck routes, that eliminate unnecessary steps and reduce human error.
- Link logistics to other areas like sales, marketing, and customer service: Logistics doesn’t operate in a vacuum. When logistics KPIs are aligned with broader business goals, companies can connect the dots across departments. For example, accurate delivery forecasts can inform marketing campaigns and inventory planning, while on-time performance data can enhance customer experience metrics. This alignment turns logistics from a cost center into a growth lever.
At its core, efficiency is about clarity, not speed. And clarity starts with measurement. By putting the right data in the hands of the right people, businesses can scale smarter, move faster, and adapt more confidently to change.
Need help identifying your logistics KPIs or turning them into better messaging?
Prose helps logistics, supply chain, and operations teams turn performance metrics into brand stories. Learn more at prosemedia.com.
