Prose was recently featured in Collaborator and Backlink Building.io, where Justin Belmont, CEO & Founder, shared expert insights on link building strategies that are transforming SEO in 2025. These articles explore advanced techniques, from creating standout content to tracking meaningful ROI metrics and prioritizing local backlinks for international SEO.
Here’s what Justin had to say:
Create standout content to earn quality backlinks
Topic: Discussing how link building has evolved with powerful strategies, like the Skyscraper Technique 2.0.
Quote: “Skyscraper Technique 2.0 isn’t just about tweaking what’s out there—it’s about blowing it out of the water. Don’t just create content; create the content. Add exclusive stats, expert takes, or even a quirky angle no one saw coming. When your content feels like a mic drop moment, backlinks won’t be far behind.”
You can read the full article here.
Focus on metrics that directly impact business outcomes
Topic: Learning which key performance indicators truly matter to drive meaningful business outcomes
Quote: “Rankings, traffic, and actual money—those are the only link-building metrics that matter. If your links aren't helping you rank higher, bring in more visitors, or make more sales, you're just collecting URLs for fun. First, check if your rankings are improving. If you're still buried on page three, those backlinks aren't pulling their weight. Next, track referral traffic—if no one's clicking, the links are useless. But the real test? Conversions. More traffic is cool, but if it's not leading to sign-ups, sales, or whatever actually pays the bills, it's just vanity. Links should do more than exist—they should work.”
You can read the full article here.
Prioritize local backlinks for international SEO
Topic: Learning how to prioritize localized authority and optimize for local languages to boost your website's global presence
Quote: “Link building for international sites isn't just ‘copy-paste in another language.’ Different markets, different rules. First move? Local backlinks. Google prioritizes country-specific domains, so getting links from high-authority sites in the target region is key. A .fr backlink will carry more weight in France than a .com from the U.S. Next, language matters. If your content is just auto-translated junk, good luck getting quality links. Invest in native-level translations and region-specific content that actually resonates. Also, watch search behavior. Some markets love blogs, others lean on forums or social platforms. Link-building isn't one-size-fits-all—know where your audience actually hangs out and go there.”
You can read the full article here.
Here’s why advanced link-building matters:
In today’s SEO landscape, quality and relevance trump quantity. Search engines prioritize credible, context-rich backlinks over outdated mass-linking tactics. Modern link-building isn’t just about earning links—it’s about driving real business impact through strategic, high-value connections.
1. Creating authoritative, link-worthy content
The best backlinks come naturally from valuable, unique content. Brands can earn these by:
- Publishing original research or data reports that others reference.
- Creating in-depth guides that become go-to resources.
- Offering expert insights that establish credibility and attract links.
By prioritizing shareable, insightful content, businesses can build sustainable link equity.
2. Tracking meaningful link metrics
Not all backlinks are equal. To measure true ROI, focus on:
- Referral traffic and conversion rates, not just link volume.
- Domain authority (DA) and relevance of linking sites.
- Engagement impact to ensure links drive real business outcomes.
Tracking these metrics ensures you’re building links that boost SEO and sales, not just vanity numbers.
3. Prioritizing local backlinks for global SEO
For international SEO, regional backlinks carry more weight. To improve local rankings:
- Earn country-specific domain links (e.g., .fr in France) for stronger relevance.
- Use native-language content rather than auto-translations.
- Target region-specific platforms where local audiences engage.
By localizing link-building efforts, brands can boost regional visibility and credibility. As SEO algorithms evolve, quality-driven link-building is key to boosting rankings, driving trust, and achieving long-term digital success.
Bonus feature: Tips for effective link-building campaigns
Here are three actionable tips to enhance your link-building efforts:
- Create unique data reports: Original research, statistics, or exclusive insights make your content link-worthy.
- Leverage niche partnerships: Collaborate with industry-specific sites for relevant backlinks with higher domain authority.
- Repurpose content for multiple platforms: Turn blog posts into infographics, videos, or LinkedIn posts to maximize link-earning potential.
Ready to elevate your SEO with powerful link-building strategies?
Prose helps businesses drive meaningful SEO growth through strategic link-building campaigns, content marketing, and performance tracking. Reach out to us today to strengthen your online presence. Contact us at prosemedia.com.
