Prose was recently featured in Filestage and Aire Apps, where Justin Belmont, Founder & CEO, shared insights on AI ethics and the growing concerns around AI singularity. This article dives into the rising tension between innovation and accountability in the AI space. Justin’s perspective highlights the urgent need for ethical clarity, transparency, and strategic action from agencies and tech leaders alike.
Here’s what Justin had to say:
Why your agency needs a clear AI policy
Topic: Navigating ethical and legal concerns around AI use in creative agencies.
Quote: "The EU AI Act is a wake-up call for agencies—it's no longer enough to dabble in AI; you need a clear, ethical strategy."
You can read the full article here.
Don’t buy the hype that AI surpasses human intelligence
Topic: The gap between AI hype and reality, and the importance of thoughtful oversight.
Quote: "The idea of AI ‘singularity’—where AI surpasses human intelligence—is fascinating, but it’s also loaded with hype. While AI is making crazy leaps, we’re still far from a system that can fully replicate human intuition, creativity, and emotional understanding. Claims like this often oversimplify the complexities of both AI development and human intelligence. As for how it feels? A mix of excitement and caution. The tech has massive potential, but it also needs guardrails to make sure we’re steering it in a way that benefits everyone, not just a select few."
You can read the full article here.
Why agency AI transparency matters more than ever
With 80% of brands worried about how their agency partners are using GenAI, trust is on the line. Ethical AI use is quickly becoming a legal, reputational, and necessary part of how businesses function. Clients want the speed AI offers but without compromising on originality, copyright protection, or accountability.
- Agencies risk losing client trust if they don’t communicate how AI is used in the creative process
- Legal frameworks like the EU AI Act are making AI disclosures a must, not a maybe
Bonus feature: Three ways agencies can lead with ethical AI
At Prose, we believe in going beyond compliance and using AI as a force for good. Here are three actionable tips to help your agency build trust and stand out:
1. Declare your AI use policy upfront: Include clear messaging in your proposals and contracts about when, how, and why AI is used in content production. Transparency builds trust.
2. Invest in human review and oversight: Don’t rely solely on AI outputs. Make sure a skilled human team reviews, edits, and finalizes all content to maintain quality and originality.
3. Educate your clients proactively: Host short workshops or include briefing documents that demystify how AI supports your work, without replacing creative human thinking.
These practices not only protect your agency legally, but they also position you as a forward-thinking, responsible partner. In an age where AI hype often outpaces reality, grounded and ethical leadership is a differentiator.
Ready to explore more?
Prose specializes in helping businesses navigate the intersection of creative content and cutting-edge technology. From building standout campaigns to aligning marketing with ethical standards, we’re here to help your agency move confidently into the AI-powered future. Contact us at prosemedia.com.
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