Marketing in 2025 isn’t just about creativity—it’s about specialization. With the rapid evolution of technology and consumer behavior, brands are doubling down on hiring experts who can deliver measurable impact, fast. And here’s the twist: Many companies are ditching the old full-time model in favor of fractional talent—specialized professionals working freelance, part-time, or remote.
This shift makes sense. Why commit to a long hiring process (and overhead) when you can onboard pre-vetted experts in a fraction of the time? Solutions like Prose connect businesses with top-tier marketers who’ve already passed the test.
So, what roles are driving the most buzz this year? Let’s break down the top 15 marketing positions every company wants to fill.
#15. PR specialists: the architects of your public image
How they drive results
PR specialists manage perception through strategic storytelling and crisis navigation. Their efforts help brands maintain a positive reputation while increasing media visibility.
Key responsibilities and what they mean for your brand
- Building and maintaining media relationships
Develops connections with journalists and influencers to ensure regular, high-quality coverage. - Crisis management and communication
Anticipates and addresses public relations crises, maintaining clear and consistent messaging. - Shaping narratives across channels
Crafts compelling stories for press releases, articles, and pitches to align brand messaging with strategic goals.
The tools they rely on
- Media monitoring platforms: Cision, Meltwater
- Crisis simulation tools: Polpeo
- Analytics dashboards: metrics for campaign performance
Why every brand needs them right now
In today’s fast-moving media landscape, PR specialists ensure brands are proactive, prepared, and always well-represented.
#14. Email marketers: turning inboxes into revenue streams
How they drive results
Email marketers manage high-ROI campaigns that nurture leads, engage customers, and drive conversions, turning email into a cornerstone of digital strategy.
Key responsibilities and what they mean for your brand
- Campaign strategy and segmentation
Creates targeted email lists to deliver personalized messaging. - Designing and testing campaigns
Optimizes subject lines, content, and CTAs through A/B testing to boost engagement. - Analyzing metrics and iterating strategies
Monitors data to refine campaigns and maintain relevance in crowded inboxes.
The tools they rely on
- Email automation platforms: HubSpot, ActiveCampaign
- Testing tools: Litmus, Mailchimp
- Analytics integrations: for tracking full-funnel performance
Why every brand needs them right now
Amid rising privacy restrictions, email remains a direct line to consumers and an essential part of any omnichannel strategy.
#13. Content marketers: the backbone of brand storytelling
How they drive results
Content marketers use blogs, white papers, and videos to build trust and educate audiences, creating long-term brand loyalty.
Key responsibilities and what they mean for your brand
- Crafting high-value content
Develops engaging blogs, e-books, and multimedia content that resonate with target audiences. - Optimizing content for SEO
Uses keyword research and on-page optimization to improve organic reach. - Driving distribution and engagement
Leverages social media, email, partnerships, and other channels to maximize content visibility.
The tools they rely on
- Content management systems: WordPress, HubSpot
- SEO platforms: Semrush, Ahrefs
- Collaboration tools: Asana, Trello
Why every brand needs them right now
With competition for attention fiercer than ever, content marketers create material that stands out and delivers measurable results.
#12. Brand marketers: keeping your message consistent
How they drive results
Brand marketers ensure that every touchpoint reinforces your identity, shaping perception and driving loyalty.
Key responsibilities and what they mean for your brand
- Defining brand positioning and messaging
Creates a clear and compelling narrative that reflects brand values. - Managing brand assets across channels
Ensures consistency in visuals, tone, and voice. - Analyzing brand sentiment
Tracks how audiences perceive the brand, using insights to adjust strategy.
The tools they rely on
- Brand asset management tools: Bynder, Frontify
- Survey platforms: Qualtrics, Typeform for sentiment analysis
Why every brand needs them right now
A strong, cohesive brand identity isn’t optional—it’s what drives emotional connections with customers.
#11. MarTech specialists: the tech stack wizards
How they drive results
MarTech specialists integrate and manage marketing technology stacks to streamline operations and improve campaign results.
Key responsibilities and what they mean for your brand
- Tech integration and optimization
Ensures tools like HubSpot, Salesforce, and Marketo work seamlessly together. - Data management and reporting
Centralizes and interprets data from multiple platforms for actionable insights. - Identifying efficiency opportunities
Leverages technology to automate workflows and increase ROI.
The tools they rely on
- CRMs: Salesforce, HubSpot
- Analytics tools: Google Analytics, Tableau
- Automation platforms: Zapier, Marketo
Why every brand needs them right now
With marketing tools multiplying, having a specialist to manage and maximize your stack is critical to staying competitive.
#10. Demand generation managers: filling the sales pipeline
How they drive results
Demand gen managers focus on creating campaigns and strategies that drive leads and conversions, keeping the sales team busy with qualified prospects.
Key responsibilities and what they mean for your brand
- Developing lead-gen strategies
Plans and executes multichannel campaigns designed to attract and nurture leads. - Optimizing the marketing funnel
Analyzes touchpoints to maximize conversion rates and ensure smooth transitions from marketing to sales. - Leveraging account-based marketing (ABM)
Targets key accounts with personalized campaigns to win high-value customers.
The tools they rely on
- Marketing automation platforms: Pardot, Marketo
- CRM tools: Salesforce
- ABM tools: Demandbase
Why every brand needs them right now
With customer journeys becoming increasingly complex, demand gen managers ensure your funnel works like a well-oiled machine.
#9. Social media managers: curating your online persona
How they drive results
Social media managers craft strategies to grow your online presence, build community, and engage directly with audiences on platforms that matter.
Key responsibilities and what they mean for your brand
- Content creation and scheduling
Develops engaging posts, videos, and stories tailored for such platforms as Instagram, LinkedIn, and TikTok. - Engagement and community building
Manages interactions with followers, responding to comments and fostering brand loyalty. - Performance tracking and analytics
Uses data to optimize posting strategies and track ROI from social campaigns.
The tools they rely on
- Social scheduling tools: Buffer, Hootsuite
- Analytics platforms: Sprout Social, Meta Business Suite
Why every brand needs them right now
In an era where customers research brands on social media first, a strong social presence is non-negotiable.
#8. Product marketers: translating features into benefits
How they drive results
Product marketers bridge the gap between product development and the market, ensuring launches succeed and products meet customer needs.
Key responsibilities and what they mean for your brand
- Positioning and messaging
Creates narratives that articulate a product’s value and differentiation. - Product launches
Develops go-to-market strategies and aligns marketing efforts across teams. - Competitor and market analysis
Analyzes industry trends to refine positioning and identify opportunities.
The tools they rely on
Why every brand needs them right now
In competitive markets, effective product marketing is what turns features into must-have benefits.
#7. SEO specialists: architects of organic growth
How they drive results
SEO specialists optimize websites to rank higher on search engines, driving organic traffic and increasing visibility.
Key responsibilities and what they mean for your brand
- Keyword research and strategy
Identifies terms your audience searches for and optimizes content accordingly. - Technical optimization
Improves site speed, structure, and mobile-friendliness for better rankings. - Content recommendations
Guides creation of high-ranking blogs, landing pages, and other assets.
The tools they rely on
- Keyword research tools: Semrush, Ahrefs
- Site optimization platforms: Screaming Frog, Google Search Console
Why every brand needs them right now
With Google constantly refining its algorithm, having an SEO pro ensures your brand isn’t left behind.
#6. Digital marketers: omnichannel campaign maestros
How they drive results
Digital marketers create and execute campaigns across digital channels, driving traffic, leads, and sales.
Key responsibilities and what they mean for your brand
- Planning multichannel campaigns
Strategically combines paid search, social media, and display ads to maximize impact. - Optimizing ad performance
Uses data to tweak targeting, creative, and bidding strategies. - Analyzing customer journeys
Maps touchpoints to refine campaign strategies and improve conversions.
The tools they rely on
- Ad platforms: Google Ads, Meta Ads Manager
- Analytics tools: Google Analytics 4, Tableau
Why every brand needs them right now
With customers interacting across devices and platforms, digital marketers ensure campaigns are cohesive and effective.
#5. Growth marketers: data-driven revenue drivers
How they drive results
Growth marketers blend data, experimentation, and creativity to identify opportunities for rapid business expansion.
Key responsibilities and what they mean for your brand
- Running growth experiments
Tests innovative strategies across channels to uncover new revenue drivers. - Optimizing the full funnel
Analyzes customer data to refine acquisition, activation, and retention. - Scaling proven strategies
Turns small-scale wins into full-blown growth campaigns.
The tools they rely on
- Analytics platforms: Mixpanel, Amplitude
- A/B testing tools: Optimizely, AB Tasty
Why every brand needs them right now
In competitive markets, growth marketers help businesses scale smart and fast.
#4. Video marketers: the storytellers in motion
How they drive results
Video marketers create content that engages, educates, and entertains—perfect for today’s video-driven platforms.
Key responsibilities and what they mean for your brand
- Producing high-quality videos
Plans, shoots, and edits videos optimized for YouTube, TikTok, and other platforms. - Driving engagement through storytelling
Uses narrative techniques to captivate viewers and drive action. - Analyzing video performance
Tracks such metrics as watch time and conversions to refine future content.
The tools they rely on
- Editing software: Adobe Premiere Pro, Final Cut Pro
- Analytics: YouTube Studio, Vidyard
Why every brand needs them right now
Video is the most engaging medium, and the brands using it well stand out.
#3. Copywriters: masters of persuasive messaging
How they drive results
Copywriters craft compelling messages that resonate, persuading audiences to act.
Key responsibilities and what they mean for your brand
- Writing high-converting ad copy
Delivers concise, impactful messages for ads, landing pages, and emails. - Creating brand-aligned tone
Ensures every word reflects your identity and speaks to your audience. - Collaborating across teams
Partners with designers, strategists, and marketers to ensure cohesive messaging.
The tools they rely on
- Writing tools: Grammarly, Hemingway
- Collaboration tools: Google Docs, Figma
Why every brand needs them right now
In the noisy digital landscape, well-written copy cuts through and gets results.
#2. Fractional CMOs: strategic leadership on demand
How they drive results
Fractional CMOs provide strategic oversight, helping companies build and scale their marketing efforts without committing to a full-time hire.
Key responsibilities and what they mean for your brand
- Developing overarching strategies
Crafts comprehensive marketing plans that align with business goals. - Mentoring internal teams
Provides leadership and guidance to help junior marketers thrive. - Managing high-stakes campaigns
Leads key initiatives, such as product launches or rebrands.
The tools they rely on
- Strategic frameworks: OKRs, GTM plans
- Collaboration tools: Miro, Monday.com
Why every brand needs them right now
Fractional CMOs offer senior-level expertise without the cost or risk of a full-time executive.
#1. Chief marketing officers (CMOs): visionaries behind the brand
How they drive results
CMOs shape the entire marketing strategy, ensuring alignment with long-term business goals and brand identity.
Key responsibilities and what they mean for your brand
- Leading marketing teams
Oversees department functions and ensures collaboration across silos. - Driving innovation
Explores new channels and technologies to keep the brand ahead of the curve. - Aligning marketing with business strategy
Ensures every marketing decision supports growth and profitability.
The tools they rely on
Why every brand needs them right now
CMOs bring the vision and leadership to elevate brands in a highly competitive landscape.
The talent landscape is transforming
For brands ready to adapt, fractional marketing talent isn't just a trend—it's the competitive advantage of 2025. Let Prose help you make your next hire count.
Why fractional talent is shaping the future of marketing
Today’s talent landscape is transforming. With access to remote and fractional experts, brands can build flexible teams that deliver exceptional results without the commitment of traditional full-time hires.
Platforms like Prose make this easier by connecting businesses with pre-vetted professionals who bring a wealth of expertise. Whether you need a part-time CMO or an email marketer for a specific campaign, finding the right person has never been simpler.
For brands ready to adapt, fractional marketing talent isn’t just a trend—it’s the competitive advantage of 2024. Let Prose help you make your next hire count.
