Prose was recently featured in Forbes, where Justin Belmont, Founder & CEO, shared valuable lessons learned from creative practices and thoughts on essential events for agency leaders to attend in 2025.
Here’s what Justin had to say:
Creative writing teaches us to take our time
Topic: Lessons from unrelated fields that influence agency leadership
Quote: "As someone in the B2B marketing industry, my own creative writing practice gives me a useful perspective. Our industry moves fast, but my own writing reminds me to move slowly. I can spend an hour trying to get a certain sentence just right. It’s inefficient. It’s frustrating. But it reminds me that at the end of the day, as marketers, we have an innate desire to move people with words.”
Justin reflects on how his personal experience with creative writing helps him navigate the fast-paced world of marketing. He shares how stepping back to carefully choose words has not only helped him craft stronger messages but has reminded him that marketing is more than just pushing out content—it's about creating connections and moving people.
You can read the full article here.
Networking and inspiration at Advertising Week NYC
Topic: Industry events that keep agency leaders connected
Quote: "Ad Week in New York City is always a highlight. It’s where the sharpest minds in advertising and marketing collide, sparking fresh ideas and bold conversations. From thought-provoking panels to late-night networking over cocktails, it’s the perfect mix of inspiration and hustle. Plus, it’s NYC—if you’re not leaving with big ideas (and an even bigger to-do list), you’re doing it wrong."
Justin discusses why Advertising Week in NYC is a must-attend event for agency leaders—it's the ultimate blend of inspiration, networking, and business growth. He highlights the importance of attending such events to stay ahead of trends and foster collaborations that will shape the future of the agency world.
You can read the full article here.
How creative practices enhance agency leadership
While the world of B2B marketing is often defined by fast deadlines and high stakes, Justin reminds us that incorporating creative processes, like the thoughtful pace of writing, can foster a more intentional approach. Slowing down allows marketers and agency leaders to prioritize quality over speed, ensuring that every word and message resonates deeply with their audience.
Key takeaways:
- Learn from other disciplines: Unconventional fields can offer valuable lessons for agency leaders, helping them approach challenges from a fresh perspective.
- Prioritize meaningful connections: Take the time to craft messages that go beyond the surface and connect with your audience on a deeper level.
Why attending industry events is essential for growth
In the ever-evolving world of marketing, staying connected with industry peers, learning from top minds, and exchanging ideas at events like Advertising Week are essential to staying competitive. These gatherings offer invaluable insights into emerging trends, while networking opportunities provide new collaborations that can elevate your agency to the next level.
Key takeaways:
- Networking fuels opportunities: Industry events are an excellent chance to meet peers and potential clients who can help shape your agency’s future.
- Inspiration drives innovation: The fresh ideas and new strategies you encounter at events can spark creativity and lead to more effective campaigns and growth.
Bonus feature: Tips for making the most of industry events
To help you maximize your experience at events like Advertising Week NYC, here are three tips:
- Set clear goals before attending: Know what you want to achieve—whether it's learning new strategies, networking, or exploring partnership opportunities.
- Engage with peers: Don’t just attend sessions—network with industry leaders and engage in conversations that spark new ideas.
- Follow up: After the event, reconnect with the people you met to keep the relationships alive and continue sharing insights long after the event ends.
Industry Tip
Attending industry events is more than just a chance to learn—it's an opportunity to stay ahead of trends, make valuable connections, and shape the future of your agency. Whether you're refining your leadership strategies or seeking out new clients, these events are vital to continued growth and success.
Ready to grow your agency and connect with industry leaders?
Prose helps agencies stay connected with the latest industry trends and leadership insights. Reach out to learn more about how we can help elevate your agency's success. Visit us at prosemedia.com.
