Prose was recently featured in Forbes, where Justin Belmont, Founder & CEO, shared insights on the key traits that creative freelancers and agency newcomers should cultivate to succeed in a fast-paced industry. This article dives into the core qualities that help both seasoned freelancers and newcomers enhance their value to marketing and advertising agencies. Justin’s perspective highlights the importance of adaptability and storytelling, two essential traits for success.
Here’s what Justin had to say:
Adaptability is key to success for creative freelancers
Topic: Why adaptability matters for creative freelancers
Quote: "Adaptability is the holy grail. A great freelancer isn’t just skilled—they can also quickly nail your brand voice, pivot with feedback and deliver under tight deadlines. Look for a portfolio with range, showing they can handle diverse styles and challenges. Degrees are nice, but versatility and the ability to thrive under pressure matter way more.”
You can read the full article here.
Read more to improve your storytelling for agency newcomers
Topic: The power of reading to improve storytelling abilities
Quote: "Each day, major publications put out powerful storytelling from award-winning creators. Read a great feature in The New Yorker, for example, and track your reaction. What’s engaging you? How does the writing appeal to your emotions? Dissect what this writing is doing to grab and keep your attention, then apply those principles to your own storytelling.”
You can read the full article here.
Why adaptability and storytelling matter and how to implement them
For creative freelancers, being adaptable is more than just adjusting to different client needs; it’s about thriving in a rapidly changing environment where expectations shift and deadlines tighten. In the agency world, this flexibility makes you an invaluable asset. For newcomers, storytelling is an equally vital skill. It's about connecting with your audience on an emotional level and creating narratives that resonate. These two traits—adaptability for freelancers and storytelling for newcomers—form the foundation of success in today’s competitive agency landscape.
Key Challenges:
- Freelancers face tight deadlines and must handle multiple styles and projects.
- Newcomers may struggle to find their voice and effectively engage their target audience with compelling stories.
Bonus feature: Tips for enhancing your adaptability and storytelling skills
At Prose, we believe in taking both adaptability and storytelling even further. Here are three actionable tips to help you excel:
- Freelancers: Diversify your portfolio – Showcase your ability to adapt to a variety of brands and styles, demonstrating your versatility.
- Freelancers: Embrace feedback – Be open to constructive criticism and use it to refine your work and ensure it meets the client’s vision.
- Newcomers: Practice empathy – Understand your audience’s emotions and tailor your storytelling to evoke the right response, whether it’s inspiration, excitement, or trust.
Mastering adaptability and storytelling will not only help you thrive as a freelancer but will also ensure that newcomers can carve their niche in the agency world and connect with their audience effectively.
Ready to explore more?
Prose specializes in helping businesses craft adaptable strategies and compelling narratives. Reach out to us today to see how we can elevate your agency’s creative approach. Contact us at prosemedia.com.
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