CEO & Founder of Prose Media, Justin Belmont, was featured in Featured, DSMN8, and Public Relations Advice, sharing expert insights on the evolving world of branding. From authentic storytelling to employer reputation and executive voice, these perspectives highlight the strategies forward-thinking brands are using to connect, attract, and inspire in 2025.
Here’s what Justin had to say:
Let your brand’s humanity show
Topic: How imperfection and realness build trust in modern branding.
Quote: “I’m all about the rise of ‘authentic imperfection’ in branding. Brands are ditching the glossy, picture-perfect image and leaning into being real, relatable, and human. Think unfiltered moments, scrappy behind-the-scenes footage, or embracing flaws instead of hiding them. It’s refreshing and builds trust—because, let’s face it, nobody buys into perfection anymore. The future? Brands that let their personality shine, quirks and all, will connect on a deeper level.”
You can read the full article here.
Employer brand is your recruitment superpower
Topic: Why reputation matters most when attracting freelance and fractional talent.
Quote: “Employer branding is big for us because we work with fractional and freelance marketers who have tons of options. The best talent isn’t just looking for a paycheck—they’re looking for a gig with a solid reputation and a team they’re proud to be part of. A strong employer brand helps us attract the best freelancers and keep them coming back. In the freelance world, reputation isn’t just important—it’s the whole game.”
You can read the full article here.
Build your executive brand by being real and showing up
Topic: Why starting small and staying consistent matters in personal branding.
Quote: “Start small and keep it real. You don't need a perfectly polished brand overnight—just start sharing what you know, what you believe, and what makes you different. Pick one platform, whether it's LinkedIn, a blog, or even just speaking at events, and show up consistently. Your brand isn't some corporate slogan—it's just you, showing up as an expert in your space.”
You can read the full article here.
What do today’s top branding trends have in common
Across all three quotes, one theme is clear: authenticity wins. Whether you're building a company, an employer reputation, or an executive voice, the most resonant brands are the ones that show up consistently, transparently, and with a clear sense of self.
- Authenticity builds trust and brand loyalty
- Employer branding attracts top independent talent
- Executive presence begins with showing up, not perfection
Bonus feature: Three branding tips to stay ahead in 2025
At Prose, we help brands and leaders evolve with intention. Here are three ways to align with this year’s biggest branding trends:
1. Show your rough edges: Don’t over-edit your voice. Unfiltered moments, when done strategically, make your brand feel more human and relatable.
2. Invest in your employer brand: If you work with freelancers or remote teams, reputation is everything. Highlight your values, share team wins, and build a community people want to join.
3. Develop your executive brand in public: Choose one channel and stick with it. Your authentic voice, shared regularly, is more valuable than any slogan.
Industry Insight: According to the 2022 Edelman Trust Barometer Special Report, nearly two-thirds of consumers today buy or advocate for brands based on their values. This underscores the growing importance of authenticity and shared values in consumer-brand relationships.
Want to evolve your brand voice?
Whether you're an established brand or a rising executive, Prose can help you craft messaging that connects with today’s audience. Visit prosemedia.com to learn more.
