A common narrative holds that AI is in competition with human content experts and writers. While there may be some truth to this argument, we feel that in many instances, generative AI and human creators complement one another — as long as the technology is used in the right way.
Naturally, for most projects, nothing beats the nuanced experience of veteran writers. That said, AI can sometimes supplement human efforts through increased speed and efficiency. Select instances might call for a careful combination of human and AI writing — for example, quickly producing a large volume of simple content at a low cost.
In its current state, generative AI is not for everyone. But at Prose, we believe all exciting technology trends are worth looking into — no FOMO here.
Our leading content strategists are up-to-date on the latest AI tools, trends, and strategies. They'll apply their expertise to your unique use case and determine whether AI might help, and then share recommendations and implementation support.
In fact, Prose is so committed to exploring the efficiency gains of generative AI, we’ve written a whole e-book about it! Check out our collection of the latest tips and trends for using AI in content creation here.
A common narrative holds that AI is in competition with human content experts and writers. While there may be some truth to this argument, we feel that in many instances, generative AI and human creators complement one another — as long as the technology is used in the right way.
Naturally, for most projects, nothing beats the nuanced experience of veteran writers. That said, AI can sometimes supplement human efforts through increased speed and efficiency. Select instances might call for a careful combination of human and AI writing — for example, quickly producing a large volume of simple content at a low cost.
In its current state, generative AI is not for everyone. But at Prose, we believe all exciting technology trends are worth looking into — no FOMO here.
Our leading content strategists are up-to-date on the latest AI tools, trends, and strategies. They'll apply their expertise to your unique use case and determine whether AI might help, and then share recommendations and implementation support.
In fact, Prose is so committed to exploring the efficiency gains of generative AI, we’ve written a whole e-book about it! Check out our collection of the latest tips and trends for using AI in content creation here.
Tiffany Siu
Head of Product Marketing for Enterprise Ad Platforms
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