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April 23, 2025

Template: Fractional marketer performance review

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Marketing Performance Review | Prose

PROSE

Marketing Professional Performance Review

Performance Rating Scale

5 - Exceptional: Consistently exceeds expectations
4 - Exceeding Expectations: Regularly goes beyond requirements
3 - Meeting Expectations: Reliably fulfills requirements
2 - Partially Meeting Expectations: Meets some requirements
1 - Not Meeting Expectations: Frequently falls short

1. Key Performance Indicators (KPIs)

KPI Target Actual Rating (1-5) Notes

2. Core Marketing Competencies

Competency Rating (1-5) Evidence/Areas for Development
Strategic Planning
Campaign Execution
Analytics/Reporting
Channel Expertise

3. Project Delivery Assessment

Project/Campaign Goals Met? On Budget? On Time? Quality (1-5) Notes

4. Professional Skills & Work Style

Communication
Problem-solving
Responsiveness
Time Management

5. Qualitative Assessment

6. Two-Way Feedback

7. Engagement Renewal Decision

8. Goals for Next Period

Goal/Objective KPI/Measure of Success Target/Timeline

9. Signatures

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