Prose — Marketing strategy & SEO

Content consultation & audit

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We'll do a comprehensive review of your website and content assets, and make targeted recommendations. Example components include:

Analysis of existing content: deciding what should stay, what should go, and what should be improved
Competitive analysis and market research
Customer personas
Customer journey mapping
Roadmap for content going forward

SEO research & strategy

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Prose knows Google. Our SEO experts will devise a start-to-finish SEO strategy for your content operations, including keyword research, SEO site audit, title tag optimization, and topic recommendations. We'll also advise around internal linking and backlinking.

Analytics & measurement

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For years, it's been easy to use third-party data to target customers online. Starting in 2024, when third-party cookies are phased out, you'll need to shift to a contextual advertising strategy that always puts content first. The Prose team of measurement pros is here to help: We know analytics tools especially well, since some of them are our clients.

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Product marketing support

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We offer a unified, integrated solution, providing end-to-end strategy, writing, and design support for marketing your products. Strategic areas include market research, product positioning and messaging, activation through content creation and marketing, UX/UI strategy and implementation, planning product launches, and performance marketing and optimization.

ABM & demand generation

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Work with our ABM strategists to build an efficient demand gen engine. As part of our integrative B2B consulting solution, we help identify the most relevant companies and individual prospects to target, come up with ideas for the best content to reach these prospects, and then create this content ourselves. Finally, we help identify the right channels for distributing this content to reach your audience — whether broad-based or highly niche — and drive sales.

Editorial calendar creation

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Planning ahead is key to any content operation. We can revamp your existing editorial calendar or create a new one. Support can range from structuring the calendar and integrating with project management apps to populating your calendar with original content topic pitches.

Editorial brand guidelines

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A style guide outlines rules related to areas like tone, word choice, editorial do’s and don’ts, and brand voice. Count on us to revamp your existing style guide or create a new handbook that follows your editorial preferences.

Branding

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At a time when more companies are being launched than ever, the identity of your brand and products has never been more important. Our seasoned storytellers will help you build a brand narrative that reflects your values and helps you connect with customers. Your story matters, and our pros will help you find the best way to tell it.

Sales enablement

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Prose will empower your sales team to close more deals through content. We'll work with your sales team to plan and create the assets they need, including one-pagers, decks, battle cards, case studies, phone scripts, and other sales collateral.

Building an in-house content operation

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As your marketing team grows, you might want to build a dedicated in-house content team, but you’re unsure of where to start. Turn to Prose: Our team is vastly experienced in building high-performing content teams from within respected brands, and we can help you determine key roles, create relevant job descriptions, and decide on the best people to hire. We can also advise on how to allocate budget, interview candidates, set up an editorial calendar, and divide up tasks between your in-house staff and your agency partners.

Marketing strategy & SEO

Our marketing pros plan and execute content campaigns for some of the world’s leading brands.

This has been a fantastic partnership. Prose connects our team with writers who are familiar with the topic and can help us turn our outline into a written story.

Google Marketing Platform

Years

Clients served

Professionals in our network

Thank you!