61% of customers are more likely to buy from a company publishing custom content
Did You Know?
Per dollar, content marketing produces 3x more leads than traditional marketing
73% of customers prefer to learn about a company from articles rather than ads
The new rules of marketing
Marketing and advertising used to be about blasting ads to lots of customers. But the “hard sell” no longer works. Annoyed and overwhelmed by ads, people simply tune them out.
Today, when people want information about products, they go online. The two main sources? Search engines and social networks.
By offering fresh, compelling content that’s easily discovered on search engines and quickly shared on social media, companies can connect directly to their target audiences and attract them to their site.
This new "soft-sell" approach takes advantage of the new digital landscape. As a result, brands today no longer need to buy media (i.e., pay for ads). Instead, they can become the media themselves.
Go for the gold
The last several years have seen a huge surge in content publishing as a marketing tactic. But not everyone is doing it right.
A recent survey shows that 86% of marketers surveyed now use content marketing, but only 8% believes their content marketing is "very effective."
In this vast ocean of content, how can you ensure your brand stands out?
Here's the secret: It’s no longer enough to produce content. As McKinsey recently observed, we're poised at the cusp of a new golden age for marketing in which marketers are “boosting their precision, broadening their scope, moving more quickly, and telling better stories.”
To rise above the noise today, you need top-notch, professional content.
It's called content marketing...
Content marketing is the art of writing and posting material your customers actually want to read.
Instead of blasting people with ads shouting “Buy me!”, you educate and engage your audience by sharing relevant, useful content about topics your prospects actually care about.
From blogs and social media posts to bylined articles and white papers, the key is providing value. And the ROI?
When people grow to trust — or even love — your brand by reading meaningful content, they're more inclined to buy from you in the future.
With content marketing — otherwise known as inbound marketing — customers come to you. And stay.
Mommy, where does content come from?
As a savvy marketer, you know you need high-quality content on a regular basis. But where do you get it?
Writing takes time. It drains resources. It distracts you from your core business. And not every brand wants to hire and manage an entire content creation team.
But outsourcing is full of risks. That's where we can help.
Prose Media crafts high-quality custom content for businesses like yours. We can assist your team — or do it all. Our professional writers and editors are adept at producing highly polished content at scale. You'll receive your own personal editor-in-chief to handle the entire editorial process for you, from managing the writers to proofreading your final text.
Some of the world’s best-known brands have discovered the power of Prose. Have you?