Secure more clients. Ensure a policy of success.
Protect and grow your insurance brand with specialized marketing, content, and PR solutions. Our compliant digital strategies will help you attract clients, boost visibility, and drive engagement. Trust, ensured.
When leading insurance brands like MetLife, Travelers, AAA, Kaiser Permanente, Optum, and United Healthcare need to grow, they turn to Prose. We help underwrite your success story by crafting compelling content that builds trust and boosts credibility. Our SEO strategies put your firm at the top of search results, amplifying your visibility and driving qualified traffic. Need to convert leads? Count on our targeted ads and tailored digital campaigns to deliver results. Meanwhile, our PR solutions strengthen your reputation, assuring potential policyholders keep your brand top of mind.
Ready to ensure your marketing is fully covered? Reach out to explore our insurance case studies.
Insurance marketing leader (35+ years)
Ex-MetLife (VP and Marketing Director; 11 years)
Ex-Unum (Marketing Director; 6 years)
Clients include New York Life, MetLife, Genworth, and specialty insurers
Specializes in omnichannel sales, marketing, branding, and comms; key metrics and analytics; and distribution channel development
- Notable ROI: Grew individual agent sales from $12M to $84M in 18 months; increased large association revenue from $3M to $26M annually
Expert in Long-Term Care insurance, with extensive experience in Life, Disability, ancillary health products (e.g., Accident Insurance, Hospital Indemnity, AD&D), Dental and Vision, and Pet insurance
B2B insurance and insurtech leader (30+ years): marketing, comms, and content for insurance brokers, carriers, and tech providers
Ex-AIG (VP; 8 years)
Ex-Verisk (Head of Marketing Strategy & Customer Comms; 4 years)
Ex-AXA (VP of Product Development; 3 years)
Ex-Chase (VP; 9 years)
BA, Harvard; MBA, Yale
Data-driven insurance marketer (28+ years)
Ex-Plymouth Rock Assurance: Director of Marketing
- Created a D2C marketing strategy for this auto and home insurer; led direct and digital marketing, social, corp comms, and PR
Ex-Digitas: Assoc Director, Marketing Ops (7+ years)
- Clients included Allstate Insurance and Bank of America
Specializes in GTM, product marketing, B2B marketing strategy and operations, campaign management, demand gen, analytics, AI, and aligning marketing with sales
Google Ads expert for insurance brands
Ex-Google: 20+ years as a performance marketer (until April '24), including 4+ years serving insurance clients
- Managed Google Ads campaigns for insurance clients such as Liberty Mutual, Travelers, Amica, The Hartford, AIG Insurance, and Everquote
Expert in AI-driven ad solutions, including smart bidding to optimize ROAS
Specialties includes performance automation, ad optimization, data analysis, forecasting, programmatic ads, geo-targeting
Lecturer on Google Ads at Boston University
BA, Johns Hopkins
Fractional CMO with a track record of scaling early- to mid-stage companies into market leaders; multiple exits
Ex-QuoteWizard (VP, Product & Marketing); helped scale the insurance marketing tool to acquisition by LendingTree
Ex-Redfin (Head of Marketing & Comms)
Ex-New Western (CMO)
Specialties include customer acquisition and engagement, marketing communication strategy, GTM, and AI-driven marketing
CPA and writer with insurance expertise (40+ years)
Ex-USI Insurance Services (Asst Corp Controller)
- Oversaw financial reporting for 20+ operating units
Ex-CPA Journal [NYSSCPA] (Editor-in-Chief)
Ex-CLA [CliftonLarsonAllen] (Director, Nat'l Assurance Services)
Ex-PwC (Director, SEC Services)
CPA licensed in NY and NC; subject matter expertise includes US GAAP, M&A, SEC and PCAOB reporting, and compliance
Policy pros
Prose knows insurance inside and out. Our deep industry expertise allows us to craft targeted strategies that address underwriting complexities, regulatory hurdles, and competitive pressures. We deliver marketing solutions that are compliant, compelling, and drive policyholder engagement.
SEO + SEM = Premium ROI
Our end-to-end digital marketing services are your coverage plan. We offer SEO, PPC, content marketing, and social media management tailored for insurance companies. Partner with us to drive traffic and generate top-tier leads that convert.
Top 1% talent, handpicked
Our team is the cream of the crop, chosen for their deep, dual understanding of insurance and marketing. This elite group ensures you get innovative strategies and stellar service, making innovative, ROI-driven campaigns that capture demand.
Data-driven journeys
From acquisition to retention, we navigate the entire policyholder journey. Our data-driven strategies ensure growth and engagement at every stage with personalized messaging, helping you connect with clients and keep them coming back.
Content that's covered
We craft expert-led content that clicks—and stories that sell. For the past decade, our writer-founded agency has been turning complex insurance jargon into compelling narratives with blogs, whitepapers, videos, and social posts. We build thought leadership.
A policy of trust — and results
We’re all about trust and ROI. Our strategies are designed to be compliant and reliable, ensuring your brand is seen as trustworthy. And our service is fully confidential. With a focus on delivering measurable results, we help you achieve your business goals and boost your bottom line.
Ready to ensure success?
Let's put your brand in safe hands...
Ready to ensure success?
Let's put your brand in safe hands...
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